7001 St. Andrews Rd. #329 Columbia, SC 29212

Search Engine Optimization (SEO): The Critical Element For Your Website’s Success

Our SEO Program Gives Your Website The Optimal Chance To Succeed



Search Engine Optimization (SEO):  Do I Need It?


The short answer is Yes!  How your website ranks on search engines like Google will have a profound effect on your marketing success.  Accordingly, how to optimize your website is one of the most important questions that your marketing company can answer.


The bottom line more leads come from the internet now than any other source.  A recent survey points out that the world average is between $75 and $275 per hour.  Typically, we find with our customers that between 4-6 hours a month can greatly benefit both traffic and sales.  Of course, all marketing is based on your particular industry and the competitive nature of the marketplace.



Why You Need Our SEO Marketing (SEM)


So, you got a website?  Now what?  Regardless of all the other elements that your site has, it will fail if it doesn’t have traffic.  You must drive traffic to your website.  Ultimately, to be successful, SEO, and online marketing, you must be actively involved in your online market’s management and oversight.  We give you the tools to do precisely this.





We give you real-time access to your keywords via our customized SERPS reporting.  You can see how your keywords perform “real-time” via a computer or on a mobile app.  You’ll never be in doubt of whether your SEO program is meeting its objectives of moving you higher in the rankings!


What We Do:  The Elements of Successful Search Engine Optimization


Backlinks:  SEO‘s Most Import Popularity Contest


backlink for SEO


Backlinks are links to your website from other websites.  The most effective site includes “anchor text” so that the website not only links to your website but tells the search engine what your website is about.


Backlinks are still the most critical ranking signal that Google uses. But not just any backlinks. This study found that you need backlinks from a bunch of different domains (websites).

SEO Ranking Backlinks



Image Credit: Backlinko


In other words, if you get 100 backlinks from the same domain, it’s not going to blast you to the top of Google. But if you get 100 backlinks from 100 different websites, then you’re in business.  We help you determine and place your website backlinks on critical sites to help ensure maximum traffic.

One source that we target is authoritative media outlets through our partnerships.  Not only are these links highly-valued by Google, but they can bring in a boatload of traffic as well.



More Bounces Equal Lower Site Optimization

This study also found that bounces aren’t just bad for your bottom line: they can throw a monkey wrench into your SEO efforts.

Using data from SimilarWeb, the study found that sites with a high bounce rate tended to rank lower in Google than sites with a lower bounce rate.

SEO by bounce rate



Image Credit: Backlinko


This data suggests bounce rates may cause lower rankings.


After all, if people bounce off of your site like a trampoline, it sends a pretty clear message to Google that people don’t like reading your content. So it makes sense that Google may downrank sites with lots of bounces.  How do you decrease your bounce rate, you ask? We ensure your website has compelling content to attract and keep your audience.  If you can hook them quickly, they’re significantly more likely to view another page.


Bottom line? Decreasing your bounce rate will increase your SEO rank.


Content:  Size Does Matter


People don’t actually read anymore!


How many times have you read that?


While well-organized content is appreciated, the value of a well-written article or post that thoroughly covers a subject cannot be underestimated.  The fact is that your audience will read and enjoy the well-written content on your website.  Furthermore, search engines will rank your site better as well.  We will help you maximize your content to optimize your search engine success and engage your readers.


And the study points out that not only do people like reading long-form content, but it tends to rank better in Google:


Content Marketing for SEO



Image Credit: Backlinko


According to Dean’s data, the average first page results in Google boasts 1,890 words. If you use long-form, you need to write well.  If you deliver compelling content, you will see a benefit from search engines and your social media like Facebook and Twitter.


Other studies (like this one by BuzzSumo) found that lengthy content tended to get more shares on social media:


Social Media for SEO




Image Credit: Backlinko



Not only do you want to have “enough” content, but you want to focus on “topically relevant” content.  It means keeping your website and the potential client in focus.  This method is how to provide the maximum value for your reader.


And this study found the same thing. The study discovered that content rated by software as “topically relevant” ranked above material with a low content score:


Content Topic Authority and SEO





Image Credit: Backlinko

So what does this mean, exactly?


It means that when you write about something, cover one topic in-depth.



We specialize in focused content.  We will help you identify the most impactful parts of your story for marketing—and then, we will help you bring a lazar-like focus to it.



Site Speed Matters


You’ve probably heard that Google prefers fast-loading websites. Google has emphasized that they use site speed as part of their algorithm.

According to this study, this appears to be the case:


Website Speed for SEO




Image Credit: Backlinko



We consistently focus on making your website load faster and optimize all factors with your SEO.  Our integrated sites and diagnostic tools like SERPs reports will allow us to help you adjust your website for internet marketing success.



For more about our SEO, contact us today!

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