Marketing Agency Strategy: Focus Wins
To be successful on the digital landscape you need to do many things successfully. However, missing a few key things will absolutely kill your efforts regardless of the how good the others are implemented Accordingly, here we want to focus on these issues.
We believe the high demand for our digital marketing services is due to our demonstrated success over the last 15+ years, as well as our vast experience of our team, and our collaborative approach to delivering results that you can measure. And, we do measure and continually evaluate your strategy and objectives. Using third-party software systems like Google Analytics, we can ensure your site is positioned correctly in your crucial marketing areas.
Our experience has shown that success depends on having the right amount of time to devote toward creating, managing and evaluating digital marketing initiatives. With so many options and channels nowadays for digital marketing, every project is different. So we work with our customers to develop a custom strategy and project plan that matches their business objectives with the most appropriate web marketing channels. We then evaluate budget and objectives. Our approach is to lay out an adequate budget to accomplish you’re stated goal then we will adjust based on your spending targets.
Online Presence: From Website Design To Social Media Channels, Your Brand Must Be Consistent
Most website design and build budgets are based on design and programming time. Accordingly, the website cost itself is merely a function of how complex the task is (website design, website components, features, etc.) and any data programming that needs to be integrated into the website (multiple listing services, inventory software, membership databases, etc.). However, our pricing is incredibly competitive in this area. We can give you the level of website design and service that your project needs on a very competitive budget.
Search Engine Optimization: The Most Important Three Words Of The Digital Marketing World
A bit more complicated is the SEO (Search Engine Optimization) and traffic component of the website. But, frankly speaking, it is probably the most important consideration if you want a “successful website.”
You should think of hiring an SEO (Search Engine Optimization) firm much like you think of hiring a law firm. Frankly, it works much the same way in that consistent work has to be done on an ongoing basis to assure results. Over time, the more hours that are put in on particular search terms—the better the results are likely to be.
Here are some great articles on SEO services. Frankly, SEO is probably the single most important of your website and internet marketing presence (get your Free Search Review). Our firm pursues a holistic methodology to SEO maximization, and since SEO is always a “moving target” and requires several approaches to ensure that the ‘ultimate goal’ of search position, we feel that the multifaceted approach gives us the best opportunity of success.
SEO: Whatever It Cost, Its Cheaper Than The Alternative
So, what is the alternative? Failure. I’m sure that sounds a little blunt. And, admittedly, there is a few business that can probably make it without online traffic to their website. But, if your business is like the vast majority of other firms that we work with, it is critical for you to generate traffic and actionable leads to your website.
So, what’s it cost? Frankly, the answer depends on what/how much and how quickly you want it to happen. Budgets can be a mix of PPC (Pay Per Click), organic optimization, and tangent internet marketing on other sources such as Blogs, local news, and social media.
Here are some excellent articles from reputable sources:
Main points from this article:
Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.
#1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.
Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock-bottom prices or “unbelievable deals.”
Main points from this article:
$250-$500 per month. If you’ve got a small business that is limited geographically (e.g., a landscaping company, dental office, self-storage facility, restaurant, auto repair garage) then you may be able to get by with a budget in this range. However, it’s at this level the most SEO snake oil is sold, so buyer beware.
$700-$1,500 per month. If your market is limited geographically by the nature of your business, but it’s a larger population you’re targeting, then this budget should work fine for local marketing. $500 per month might work for a self-storage company in a town with a population of 5,000 but will not get the same job done in a city of 50,000. You may be able to pay $1,500 per month and get a decent national campaign if your business is exceptionally focused without too much competition.
$2,000-$6,000 per month. If your target market is regional (e.g., intermountain west, west coast, east coast, midwest), national, or international you’re looking at a minimum of $2,000/month, and that’s if you’re selling a niche product or service without much competition. The more mainstream the product, the more you’ll have to pay to rise above your competitors.
$10,000+ per month. For a national or international campaign that isn’t focused on a niche audience, expect to pay more than $10,000 per month. There is virtually no end to what you can do, despite some hype over the past year about over-optimization penalties. You can never create too much high-quality content, and for some companies, a constant stream of new content is the SEO strategy for success, even if the cost of producing that content is quite high.
Also, the most extensive survey (though a bit dated in 2011) of SEO cost is also useful. As you will see, while our firm charges $75 per hour for SEO services, this worldwide survey places rates per hour between $76-200. Currently, for most industries and most search terms, our rates are priced at the $75 per hour level for Search Engine Optimization Services.
Heres the survey:
SEO is a crucial component of your internet marketing success. As such, it represents the most significant single item spend of most successful firms advertising budget today. As the Forbes article cited above indicates, it’s not a cost at all but rather an investment. It is your single most important marketing investment.
Digital Marketing, SEO, and All This Stuff Just Seems Too Big To Get My Hands Around
That’s where we come in. We have decades of practical marketing experience as well keeping our fingers on the pulse of the latest technology. We will take the time to understand your business and your organizational goals. We can examine your current marketing and identify areas for improvement. Most importantly, we can shed light on the cost and likely impact of these changes.
We can provide an organization, a priority and a structure for your online marketing transformation. Our initial review is free and without obligation. You have a great deal to gain and absolutely nothing to lose.
If you’re tired of shopping for marketing agencies that are too obtuse for your organization, consider a cutting-edge Digital Marketing Agency that will take time to ensure that we understand your needs. We will keep your business at the forefront of critical digital marketing like Search Engine Optimization, Social Media and much more. You can count on us to be a real partner!
Get Customized Digital Marketing That Works Based On YOUR BUDGET
Here it is! FREE. NO OBLIGATION. REVIEW OF YOUR INDIVIDUAL NEEDS.
In the above article, we’ve given you resources in evaluating average budgets and results. But they’re not YOUR RESULTS or YOUR BUDGET! So, let’s address that now.
If you give us a little bit of information, we will provide you with the most relevant plan for YOUR BUSINESS. We won’t contact you, other than to give this information or otherwise try to ‘sell you’! So, let’s get started. The only thing you have to lose is a few moments of your time—and, you have a lot to gain!