Real Internet Sales https://www.realinternetsales.com Marketing, SEO, Website Design - Columbia SC Fri, 23 Sep 2022 18:10:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.realinternetsales.com/wp-content/uploads/2021/08/RIS-PNG-FILE-for-300-X-300-Size-150x150-1.png Real Internet Sales https://www.realinternetsales.com 32 32 Local SEO Strategies For Plumbers, Electricians & Other Tradesmen https://www.realinternetsales.com/local-seo-strategies-for-tradesman/ https://www.realinternetsales.com/local-seo-strategies-for-tradesman/#respond Thu, 01 Sep 2022 16:45:06 +0000 https://www.realinternetsales.com/?p=12942 Electricians, plumbers, and other tradesmen provide valuable services to keep our homes and businesses running safely and smoothly. These professionals relied on relationships and word-of-mouth referrals to build their businesses before the internet age. Today, homeowners and business owners are more likely to turn to Google when they need a tradesman, which means electricians, plumbers, […]

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Electricians, plumbers, and other tradesmen provide valuable services to keep our homes and businesses running safely and smoothly. 

These professionals relied on relationships and word-of-mouth referrals to build their businesses before the internet age. 

Today, homeowners and business owners are more likely to turn to Google when they need a tradesman, which means electricians, plumbers, and contractors need to be visible in search engine results.

And Local SEO is by far the most effective way for tradesmen to be visible in local search results.  

It provides a fair chance to new electricians, plumbers, contractors, and those without a strong web presence to get customers and compete with established companies with an extensive advertising and marketing budget.

Local SEO is geo-targeted. So it matches perfectly with the needs of electricians, plumbers, contractors, and other businesses to target potential customers in their specific service area. 

In this guide, we’ll introduce core Local SEO strategies. These will help tradesmen build a solid online presence, expand their brand reach, and grow their business.

Optimize Your Website for Local Search

Optimizing your website for local search means optimizing your website for local searches such as “electrician near me,” “plumber in Columbia SC,” “Spartanburg general contractor,” “electrician in Greenville,” and so on.

Your website needs to be easily found for these types of searches for potential customers to find you. Next, your website should look professional and trustworthy to convert those website visitors into leads and customers.

Electrician Website

Here’s how you can optimize your website for local search:

Use Geo-Targeted Keywords Throughout Your Website’s Content

Including geo-targeted keywords (such as “electrician in Spartanburg SC”) throughout your website’s content helps you rank higher for those local searches. But it should be done in a way that sounds natural and doesn’t stuff your content full of keywords. Google’s algorithm expects your website to be human-friendly first and foremost.

Here are some examples of usage of geo-targeted keywords:

  • In blog post titles: “7 Tips for Hiring an Electrician in Spartanburg”
  • In blog post content: “As a Spartanburg homeowner, you may need to hire an electrician at some point…”
  • In website page titles: “Electrician Services in Spartanburg, SC”
  • In website page content: “Our electricians serve homeowners and businesses in Spartanburg and the surrounding areas…”
  • In image alt tags: “Spartanburg SC electrician repairing an electrical panel.”
  • In website metadata: “Looking for an electrician in Spartanburg? We offer electrical repair, installation, and maintenance services.”
 

Optimize Your Website’s Title Tags, H1, H2 Header Tags, and Meta Descriptions

 

Your website’s title tags are essential for both ranking in search results and helping people understand what your website is about when they find it. Ensure your title tags and website’s H1 and H2 headings include relevant keywords and accurately describe your website’s content.

 

  • Title Tags must be 50 to 60 characters and contain the primary target keyword.
  • The ideal length of meta description is 145-160 characters. Include a seed keyword and call to action, preferably at the end – call now, know more, read more, or find out more.
  • URLs should have a simple structure. It should be your site name, followed by the name of the webpage’s title.
  • Use keywords throughout the text document(1-5%). It is essential to use them in the introduction as well.
  • Header tags H1, H2, H3, etc. should be optimized with long tail keywords related to the primary keyword.
 

Examples

 

Title Tag: Check this example title tag: “24/7 Electrician in Greenville SC | Call Now.” 

In just a few words, they’ve included their geo-targeted keyword, what they do (they’re an electrician), and a call-to-action.

 

Your website’s title tag appears in the search results, so it’s important to make a good impression.

 

  • Meta Description: Here’s a compelling meta description example: “Need a commercial electrician in Greenville, SC? We’re available 24/7 for electrical repair & maintenance. Call us now!” The seed keyword in the meta description is “electrician” It also contains a call-to-action and their geo-targeted keyword.

 

  • URL: An URL example for “Commercial Electrician” page for Greenville SC is www.247greenvilleelectrician.com/commercial-electrician-Greenville-sc/. As you can see, it’s short, simple, and includes the keyword “commercial electrician.”
 
  • Header Tags: The website’s H1 heading is “Need a Commercial Electrician in Greenville SC?” and their H2 heading is “Get an Expert Electrician for Your Business.” These headings include long tail keywords related to the primary keyword, “commercial electrician.”

 

  • Images: Images should have relevant alt tags that include their geo-targeted keyword, such as “Greenville SC electrician repairing an electrical panel.”

Include your business’s NAP information on your website

Your NAP (Name, Address, and Phone number) should be included on your website in a consistent way. This helps search engines understand your business’s location and contact information, improving your website’s ranking in local search results. A good way to have NAP information displayed on all pages on your website is to have it on the footer or in the header.

NAP information on Website Footer on Dutchman Enterprises

Here’s the footer of well-known Dutchman Enterprises, a local lawn care business in Columbia, South Carolina, that includes their NAP information on every page of their website:

Optimize Your Website For Mobile

More and more people are using their smartphones to search for local businesses. So it’s important to make sure your website is optimized for mobile. This includes:

Have a Mobile Responsive Website

Many old tradesman websites are not built with mobile devices in mind. This can make for a very poor user experience. It can be challenging to navigate and find service details and contact information. 

To offer a friendly experience to local searches, ensure your website is built with a responsive design and loads fast on mobile devices. This will help engage your local traffic and improve your website’s ranking.

Some tips to make your website mobile responsive are below:

  • Compress all images.
  • Reduce clicks and leverage scrolling.
  • Keep webpages short and simple.
  • Insert click-to-call buttons and icons.
  • Limit the amount of JavaScript.
  • Avoid large videos (leverage YouTube instead! 

 

Make Sure Your Website is Optimized For Voice Searches

As digital assistants like Siri, Cortana, and Alexa become more popular, people are using them to search for local businesses. It’s important to make sure your website is optimized for voice search. This includes using natural language and long-tail keywords such as:

  • “Find an electrician near me.”
  • “Give me a list of plumbers in Spartanburg.”
  • “Find an HVAC contractor in Greenville.”
  • “Make an appointment with a hair salon in Myrtle Beach.”
  • “Top-rated roofers in Charleston.”

People use voice search when they want quick results, so it’s important to ensure your website appears near the top of the search results.

Here are some tips for optimizing your website for voice search:

Use natural language

When writing your content, use how people speak, not how they search. For example, say, “What are the best electricians in Columbia, SC?” instead of “Best electricians.”

Use long-tail keywords

Long-tail keywords are more specific (and usually longer) than a traditional one- or two-word one. They’re more likely to be the phrases people use when speaking into a digital assistant.

Include click-to-call buttons

Make it easy for mobile users to contact you by including click-to-call buttons on your website. This way, they can call you with a click.

Add High-Resolution Photos and Videos

Use original photos of your work, business, and team instead of stock photos. People want to see what you and your work look like, so make sure to include a video! 

Plumber At Work

 

A study by Unbounce showed that including video on a landing page can increase conversions by 80%. A local photo of your office or storefront on the website will build trust in a visitor that you’re a legitimate local business.

People are visual, so adding photos and videos is a great way to show off what you do and how well you do it. You can include photos of your team in action, project photos, before and after photos,

Bonus tip: Include photos of your team members on your website and on social media profiles with links to their individual bio pages. This helps search engines understand your team members and can improve your website’s ranking.

Videos are a great way to increase engagement. Create a video introduction to your company and have it on your homepage. You can also include video testimonials, a tour of your office or store, project videos, and how-to videos. These videos can also be posted and shared on YouTube and other social media channels.

Add Customer Reviews and Testimonials.

Customer reviews and testimonials help show potential customers that your business is reputable and trustworthy.

You can add customer reviews from sites like Google, Facebook, and Angie’s List by importing these reviews onto your website or just linking to them. You can also add written testimonials from customers on your website and social media.

Must-Have Content On the Website

Two types of Landing pages are essential for Plumbers, Electricians, and other Trades Websites.

 

Service Landing Pages: 

You need a separate landing page for each service you offer. For example, if you’re a plumber, you might need individual pages on Drain Cleaning, Water Heater Repair, Leak Detection, Toilet Repair, Pipe Leaks, Emergency Plumbing, Gas Piping, Sewage, and others.

 

Each of these pages should include:

  • A unique headline
  • A video or image
  • An overview of the service
  • The benefits of the service
  • A call to action

 

Location landing pages: 

You also need a location landing page for each area you serve. 

For example, if you’re an electrician in Greenville, you’ll need a Greenville landing page that includes:

  • Your business name, address, and phone number (NAP)
  • A map of your service area
  • A unique headline
  • A video or image
  • An overview of your services
  • The benefits of working with you
  • A call to action

 

When creating location pages, consider the significant areas you serve and target each of them. An effective way to craft location pages is around key cities – “City, Profession.”

Say if your primary service area is Columbia, SC, your location pages might be:

  • Columbia Electrician
  • Greenville Electrician
  • Spartanburg Electrician
  • Charleston Electrician
  • Lexington Electrician

 

Ensure both these pages have your target keyword or a version in the title, headline, and content. For example, if your target keyword is “Columbia SC Electrician,” make sure to have it or “Electrician in Columbia SC” in the title, headline, and in the content of your location page.

 

Create and Post Blogs

Have a blog section on your website and post at least one blog per week. These blogs can be on any topic related to your business, such as:

  • How to Choose an Electrician
  • 5 Warning Signs You Need a New Water Heater
  • 10 Tips for Preventing Toilet Clogs

 

These blogs help you rank higher in search engines for long tail keywords, keep your website active and attract new website visitors.

 

Bonus tip: Auto post your blogs on social media channels to help amplify your reach.

 

Tutorial and how-to videos are a great way to get your business name and website out there. People love to watch videos, and if your videos are informative and helpful, they will be more likely to share them with others.

Local Schema

 

Labeling your website with the proper schema markup will ensure that Google indexes your pages correctly. The Structured Data Tool from Google can help you ensure that each website page is appropriately labeled and indexed.

 

Some common schema markup data that applies for plumbing, electricians, and other trades include:

 

  • Geo
  • Type
  • Opening Hours
  • Contact Information
  • Location (address, map)
  • Reviews & Ratings
  • Price
  • Services Offered

Claim and Optimize Your Google My Business listing

People searching for “businesses near me” on mobile phones is one of the most significant traffic and conversion sources. For these searches, Google displays GMB listings with photos, opening hours, phone numbers, and directions. This is sometimes called a Google local search pack.

Plumbers in Lexington SC Google Search Showing Google Search Pack

 

To ensure your business appears in these results and Google Maps searches, you must first claim your Google My Business (GMB) listing. To do this, go to google.com/business and sign up. Once you’ve claimed your listing, optimize it with accurate and up-to-date business details.

Here are a crucial tips for optimizing your GMB listing:

Choose The Right Category

When you create your GMB listing, you’ll need to choose a primary category for your business. Make sure to choose the category that best describes your business. You can also add additional categories if they apply.

Add Photos

Including photos with your GMB listing can make it more likely to appear in search results and help potential customers get a better idea of your business. You can add photos of your office, storefront, products, or even team members.

Add Your Business Hours

Make sure to include your business hours on your GMB listing. This helps potential customers know when they can reach you and help your listing appear in relevant search results.

Add a Description

Your GMB listing includes a section where you can add a description of your business. This is a great opportunity to include relevant keywords and give potential customers an overview of what you do.

Respond To Reviews

Customer reviews can help your GMB listing stand out in search results and show potential customers that your business is reputable. Be sure to respond to all reviews, both positive and negative. This shows that you’re listening to your customers and are willing to address any concerns they may have.

Keep Track of Reviews On Third Party Sites

Reviews on the internet, especially on third-party sites, can influence your business differently. They can act as personal referrals, build or tarnish your brand reputation, and affect your click-through rate and, ultimately, your ranking.

That’s why it’s critical to keep track of all the reviews about your business, both the good and the bad. You should check these sites regularly (at least monthly) to see what customers say about your business and how you can improve.

Here are some tips on how to manage online reviews for your local business

Encourage Customers To Leave Reviews

After a positive service experience or engagement, you have a good chance of getting a positive review from a customer. You can encourage customers to leave a review by asking them directly or sending an email after they’ve had a chance to use

Make It Easy For Customers To Leave Reviews

The easier you make it for customers to leave reviews, the more likely they are to do so. You can add links to your review profiles on your website and email signature or even send your GMB.

Respond To Negative Reviews

Always aim to respond to all your reviews, but responding to negative ones is especially important. Addressing a customer’s issue shows that you care about your customers and their experience. It also allows you to turn a negative review into a positive one. Try to respond with solutions or an apology. Don’t sweat the negative reviews too much—most customers understand that no business is perfect. The best thing you can do to reduce the effect of negative reviews is to respond to them positively, which could help build customer trust over time.

Build Local Backlinks

A backlink is a link from another website to your website. Backlinks are essential for SEO because they help search engines understand what websites are relevant and popular. The more backlinks a website has, the higher it will rank in search results.

Use these below tips to get backlinks from local websites:

Add Your Business To Local Directories

Local directories are websites that list businesses in a specific area. Adding your business to these directories can help you get backlinks and improve your local SEO. Some of the best local directory sites for tradesmen are HERE, The Better Business Bureau, MapQuest, Thumbtack, Houzz, Angi, and Nextdoor.

Here Columbia SC Local Site for Building Backlinks

HERE sites are a new breed of sites becoming popular in the local search today. These are best suited for establishing local business authority across various multiple SC locations. There are HERE Columbia, Lexington, Greenville, Spartanburg, Charleston, and others where businesses get listed for free or are featured to give them valuable backlinks.

Partner With Other Local Businesses

Partnering with other local businesses is a great way to get backlinks. You can partner with businesses in a similar industry that complements your services. For example, a plumber could partner with an electrician.

Sponsoring Local Events

Sponsoring local events is another great way to get backlinks and improve your local SEO. When you sponsor an event, your website will often be listed on the event’s website, giving you a backlink.

Creating Local Content

Creating high-quality content about your city or town can also help you get backlinks and improve your local SEO. For example, you could write a blog post about the best plumbers in your city. This would be a great opportunity to include a link to your website.

Build and Grow Your Social Media Presence

For many contractors or trades, social media presence is not as critical as other factors. However, social media can be quite valuable for customers looking for special announcements, business hours, or reviews. Your contact information and photos should be included on your Facebook and LinkedIn pages. This will make it easy for customers to find and reach out to you.

These days people are contacting businesses through direct messages or comments on Twitter or Facebook pages for a quick response to inquiries or complaints. Businesses that don’t have an active social media presence are missing out on the opportunity to offer great customer service.

The key thing to take from here is it’s not enough to set up social media accounts for your business; you need to be active on them, too. Posting updates, replying to comments and messages, and sharing relevant content will make your social media pages more valuable for your business and customers.

Monitor your SEO progress with Google Analytics

Google Analytics is a free tool that allows you to track your website’s traffic and performance. This is a valuable tool for local SEO because it lets you see how your efforts are paying off. You can use Google Analytics to track things like the number of visitors to your website, the average time spent on your website, and the number of page views. You can dissect the traffic stats according to location, which lets you see how well your local SEO efforts are working.

Google Analytics can also help you track the number of conversions, or leads, that you’re getting from your website. This is a valuable metric for local businesses because it allows you to see how effectively your SEO efforts generate new business.

There’s plenty more to Local SEO. It is vast and keeps changing. But if you focus on what we’ve discussed, your business will be well on its way to increased visibility and traffic from local customers. 

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AI Changing the World of SEO https://www.realinternetsales.com/ai-changing-the-world-of-seo/ Tue, 26 Jul 2022 15:24:58 +0000 https://www.realinternetsales.com/?p=12859 As search engines continue to evolve, so does the field of SEO. AI is finding its place in many aspects of search engine optimization, from keyword research, content generation, website audits, link building, to advertising, and more. This shift towards AI is changing the SEO landscape, and those who don’t adapt may struggle to keep […]

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As search engines continue to evolve, so does the field of SEO. AI is finding its place in many aspects of search engine optimization, from keyword research, content generation, website audits, link building, to advertising, and more. This shift towards AI is changing the SEO landscape, and those who don’t adapt may struggle to keep up. This article will explore SEO fields where AI is becoming an integral part of the process.

 

Keyword Research

One area where AI has made a significant impact is keyword research. In the past, keyword research was a time-consuming and manual process. Marketers would have to sift through mountains of data to find the right keywords to target. It took hours of work to develop a comprehensive list of keywords.

AI-based on NLP(Natural Language Processing) can help with this process by automatically suggesting keywords by understanding the website’s context and competition. This can save marketers a lot of time and effort. It is effective in long-tail keyword discovery and can help you find keywords you wouldn’t have otherwise considered.

 

Content Creation

Another area where AI is having an impact is in content creation. There are now AI-powered tools trained with vast amounts of data that can write content independently. Unlike tools that flipped words by synonyms and spun horrible articles, these AI-based content generation tools understand the context of a given topic and then generate new readable content.

While they may not be able to replace human writers entirely, it is improving all the time. These can help you create fresh articles, blog posts, and web page content drafts. This can be a great way to expedite the content creation process, especially for those who struggle with writer’s block.

 

Website Audits

Website audits done by software tools scanned a website to look for common SEO issues, mainly technical ones. This was a fairly limited process that only caught surface-level issues. They did not consider competitors or the current market conditions. However, new AI-powered website audit tools can go much further. AI-based website audits compare your website with your competitors and look for areas where you can improve. These can also identify On-Page SEO issues, such as missing or duplicated title tags, meta descriptions, and H1 tags, technical issues, such as broken links and pages with high bounce rates, and suggest how you can bring improvements.

 

Link Building & Sale Outreach

Link building is the process of acquiring links from other websites. It’s a vital part of SEO, but it can be a time-consuming task. With AI, you can now automate this process to some extent. There are AI-powered tools that can help you find link opportunities. These tools quickly find the businesses, bloggers, podcasters, and other websites relevant to your business. AI analyzes and presents opportunities to automatically find the right people, email addresses, Twitter handles, and LinkedIn profiles.

 

Determine Click-Through Rates for PPC Bidding

Click-throughs are when someone clicks on an ad and completes a purchase with your business. This can be extremely valuable because businesses usually get paid based on how much traffic they receive from Google Adwords. A higher CTR means more money for you! What keywords should I bid on? The algorithm will analyze all combinations of keywords and tell you which ones have the highest chances of leading to good click-throughs. The algorithms also consider other factors such as CPC/CPM pricing models or even time spent viewing ads per day/week/month.

 

Advertising

AI is being used to help with the creation of targeted adverts. It can also identify the target audience for a product or service and then place the advert in front of them. This is done by looking at data such as demographics, interests, and previous purchasing habits. AI has vast amounts of data at its disposal and can make effective decisions in creating campaigns that will result in more impact. AI combines big data and machine learning which can help decide where to allocate the budget to achieve maximum ROI. AI today contributes to all three main advertising stages, Ad planning, Ad creation, and Ad analytics. Overall, AI helps to generate ads that offer a personalized experience. They use predictive models to create creative content and messaging on banner ads and social media.

AI will be an integral part of SEO and Advertising in the coming years. It’s already made a big impact and will only get bigger and bigger. It will boost the quality of SEO and help businesses save time and money. So, if you’re not already using AI in your SEO strategy, now is the time to start!

What do you think? How has AI changed your SEO strategy? Let us know in the comments below.

Want a Free Review of your website, Fill in the form below or contact us and we will get back to you ASAP.

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Lawyer Marketing Strategies to Help You Get Noticed! https://www.realinternetsales.com/lawyer-marketing-strategies-to-help-you-get-noticed/ Tue, 14 Jun 2022 21:07:47 +0000 https://www.realinternetsales.com/?p=12806 Get Potential Leads and Grow Your Law Firm Are you a lawyer looking for innovative marketing strategies to help you succeed online? Lawyers or law firms can use many different legal marketing strategies to get noticed by potential leads. However, with so many lawyers out there vying for attention, you need to understand which online […]

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Get Potential Leads and Grow Your Law Firm

Are you a lawyer looking for innovative marketing strategies to help you succeed online? Lawyers or law firms can use many different legal marketing strategies to get noticed by potential leads. However, with so many lawyers out there vying for attention, you need to understand which online marketing strategies can work best for your business development. Let us explore some Lawyer Marketing strategies that can help you stick a mile ahead in today’s digital world.

 

Lawyer Marketing Strategies to Help You Get Noticed!

 

Fly High on Search Engines in 2022: 10 Must-Have Law Firm Marketing Strategies!

Invest in a Good Website

In the present digital scenario, lawyers need to have an impactful web presence. Your legal website is often the first point of contact between you and your potential clients. Therefore, it is essential to ensure that your website is well-designed, user-friendly, up-to-date, and informative. You should also showcase your legal services, highlight your USPs, and make it easy for visitors to contact you through a lead capture form or live chat.

If you’re starting from scratch or need an upgrade, consider investing in a professional website design company that specializes in creating websites for lawyers and law firms. This can make a big difference in the number of leads you generate from your website.

Law Firm SEO: Focus on Local Search

Search engine optimization can help enhance your website’s visibility on Google and other major search engines. It also helps your law website rank higher for relevant keywords, which can bring more traffic to your website.

One way to optimize your law firm website for local search is to include your city or state in your title tags and meta descriptions. You can also create location-specific pages on your website and list your law firm in local directories.

SEO is vast and time-consuming, so it’s essential to focus on the strategies that will impact your law firm most. If you’re not sure where to start, consider working with an experienced SEO agency specializing in legal marketing.

Use Content Marketing

Content marketing is a great way to attract potential clients to your website. By creating and sharing high-quality, informative content, you can position yourself as an expert in your field and build trust with potential clients. Additionally, content marketing can help to improve your SEO rankings, as search engine algorithms favor websites that publish fresh, relevant content. Some ideas for content marketing include blog posts, infographics, eBooks, whitepapers, and even video content.

Invest in Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a form of online advertising that allows you to bid on keywords and key phrases that prospective clients are searching for. When someone clicks on your ad, you will pay the agreed-upon amount to the search engine. PPC advertising can be an effective way to reach potential clients who are actively searching for law firms online.

Use Social Media

Tap into social media channels to connect with potential clients and grow your law firm. By creating and sharing informative and engaging content on social media, you can build trust and relationships with potential clients. Regular social media posts and updates can also help to improve your SEO rankings and build your brand value.

 

Lawyer Marketing Strategies to Help You Get Noticed!

Develop an Email Marketing Strategy

Email marketing is an effective way to stay in touch with potential clients and keep them updated on your law firm’s services. Planning an email campaign should include sending newsletters, announcements, and even coupons or discounts through email to your existing and potential clients to keep them engaged and updated.

Create a Blog

Blogging is an excellent way to generate interest in your law firm and attract potential clients to your website. By creating informative and engaging blog posts, you can show your expertise and knowledge in relevant legal matters. Additionally, blogging can help to improve your SEO rankings as search engines will index your website more frequently if you regularly publish new content.

Publish Positive Reviews

Reviews and client testimonials from past clients can be extremely valuable in reaching out to your target audience and establishing your credentials. By publishing positive reviews on your law firm’s website and social media, you can show your target audience that you are a reputable and trustworthy law firm. Additionally, you can actively encourage past clients to leave reviews by sending them follow-up emails or post-engagement surveys.

Host a Webinar

Webinars can be an effective part of your law firm’s marketing plan. You can showcase your expertise on a particular legal topic and provide valuable information to attendees by hosting a webinar. Additionally, webinars can be recorded and repurposed as additional content for your website or social media channels.

Offer a Free Consultation

Offering a free consultation can attract new clients and generate leads for your legal services. By offering a free initial consultation, you can show prospective clients that you are interested in helping them with their legal matters. Additionally, this allows you to get more information about the potential client’s case and evaluate if you can cater to their needs.

If you are a lawyer or a partner in a law firm trying to get more clients, then you must have a clear and concise lawyer marketing plan for your law firm’s growth. The above-given points will help you explore various marketing channels and market your law firm most effectively.

You can enlist the help of a professional digital marketing firm to create a successful law firm marketing strategy and its execution within your marketing budget.

Real Internet Sale, a full-service digital marketing agency specializing in lawyer marketing, can help you grow your law firm with an effective and customized digital marketing plan. Our team of experienced digital marketers will create a bespoke plan for your law firm, including SEO, PPC, social media marketing, content marketing, email marketing, etc.

Contact us today for a Free Marketing Quote!

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Skyrocket Your Real Estate Business Growth with Local SEO https://www.realinternetsales.com/skyrocket-real-estate-with-local-seo/ Sun, 15 May 2022 17:19:40 +0000 https://www.realinternetsales.com/?p=12787 Real Estate is a highly competitive market where brand image and communication are crucial to success. Having a solid online presence and featuring in Local search engines are essential in the real estate industry. When looking for a new home, potential buyers typically search online through platforms such as search results pages, Google maps, local […]

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Real Estate is a highly competitive market where brand image and communication are crucial to success. Having a solid online presence and featuring in Local search engines are essential in the real estate industry.

When looking for a new home, potential buyers typically search online through platforms such as search results pages, Google maps, local directories, and local packs. Understanding and optimizing your website for these key platforms can give you an advantage over your competitors and attract more customers to your site.

What is Local SEO for Real Estate?

local seo

Local SEO optimizes your real estate website to attract more business from relevant local searches in a specific geographic area. It is a specialized form of SEO that helps you rank higher in local search results than the general or global search results. Local SEO is essential because most real estate searches happen locally, as does the homebuying process.

For instance, if you are looking to buy a home in Columbia, SC, you will most likely search Google for “homes for sale in Columbia SC” or “Columbia SC real estate.” These are considered local searches because they are specific to a geographic location.

Why is Local SEO Important for Real Estate Business?

As per a study by NAR (National Association of Realtors):

  • 97 % of homebuyers used the internet in their home buying process, 
  • 61% of those searches were location-specific.
  • 76% of homebuyers used a mobile device in their home search 
  •  51 % of the buyers finally bought their homes based on the internet search. 

The data indicates that if you want to attract more business, it is essential for you to have a solid online presence in local search results. 

Here are a few SEO best practices that will give your site much-needed authority in the local market and help your real estate business website determine local search results.

Conducting A SEO Audit:

The first step in creating a local SEO strategy is to conduct a complete SEO audit of your real estate website. This will help you understand the current position of your website and where it stands compared to your competitors. You may need to improve your site elements by evaluating UI and UX, local citations, site speeds, hosting characteristics, adaptability, and mobile-friendliness. You should also be mindful of elements like video content, high-quality images, and the latest listings to display properties and effectively engage prospective clients.

Relevant Keywords Research:

The keyword research process allows you to see how frequently people search certain words or phrases in the real estate sector. We use multiple keyword research tools to identify relevant terms and phrases related to your business. The next step is to analyze the competition for these keywords and check the difficulty level of ranking for each. Once we have all this information, we choose the most suitable keywords for your real estate business website that will help you gain local search visibility. Here is an example of the common search queries or keywords in the real estate sector.

  • realtor (5M)
  • houses for sale near me (1.2M)
  • homes for sale in [LOCATION](volume depends on a specific location)
  • real estate agent (165K)
  • real estate agents near me (40K)
  • top real estate agents (15K)
  • how to find a real estate agent (2.4K)
  • best real estate agent (1.9K)
  • local real estate agents (1.9K)
    and more…

Utilizing Google My Business Listings:

One of the most critical Google offerings for businesses is the Google My Business listing. When customers search for terms or keywords related to your business on Google, your GMB listing appears prominently on the right side of the screen, with necessary details such as your business name, address, phone number, working hours, and reviews. 

Tapping into the Benefits of Google Maps:

Another important Google offering that can help with your local SEO is Google Maps. Most local searchers use Google Maps to find real estate businesses in their vicinity and check reviews and offerings. If your business is listed on Google Maps, it becomes easier for potential customers to find you, leading to more foot traffic and sales. You should claim your business name and address on Google Maps, add and monitor pictures, and earn business reviews to enhance the Map offerings. 

Content Marketing:

Content marketing is a great way to work on local search optimization. Effective content marketing should include creating location-specific content such as blog posts, social media posts, guest posts, and infographics that help you target customers in a particular area/city. The content must have the right keywords and be informative and exciting to read to generate leads to your website.

Local Link Building:

Link building is an essential part of Local SEO. Link building is an important part of Local SEO, which helps build relationships and get other websites to link back to your website. Good backlinks from relevant websites can make a big impact on your search rankings. To create backlinks, you either have to create exceptionally good content that web owners would like to share or you have to build a strong network with sites of authority like the Local MLS board or the Local real estate directories.

Implementing RETS and IDX For Client Engagement:

Connecting your website to the online resources, tapping into and effectively displaying the local real estate listings on your site is our expertise. Facilitating the exchange of standardized real estate data with the help of RETS or implementing IDX or Internet Data Exchange are some of the ways in which one can engage local customers visiting your site and optimize your site for local search visibility.

The Advantages of Local SEO

  • Local helps you figure in local searches that are essential to establish your web presence and build brand value, trust and credibility.
  • A Local SEO strategy improves local rankings for your real estate website.
  • Local SEO efforts help you gain qualified leads to your local business website.
  • Local SEO can translate to more significant ROI
  • More Leads results in more sales

Why Choose RIS As Your Local SEO Partner?

RIS has a team of SEO experts who understand the local search ecosystem. We work with the latest SEO techniques and marketing strategies to make your website feature prominent in Google, Bing, and other search engines. We have effectively helped rank many real estate agents, and their local business websites feature high in local searches results and achieve their business goals. 

Recently we worked with a local real estate agency, Highgarden Real Estate Agency. The company had a beautiful website that was optimized for general SEO but they were not appearing in searches with local intent. We personalized a Local SEO campaign for their business and as a result, they saw a growth in the local realtor market.

If you are looking to optimize your real estate website, we invite you to call us and book a Free Consultation.

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How to Get and Manage Customer Reviews For Restaurants, Bars, or Cafes https://www.realinternetsales.com/how-to-get-and-manage-customer-reviews/ Thu, 28 Apr 2022 20:04:42 +0000 https://www.realinternetsales.com/?p=12425 How To Get Positive Reviews 7 Ways to Better Connect With Customers and Build Stronger Relationships How to Manage Your Online Reviews How to Get Better Reviews Online by Improving the Customer Experience with POS Systems As a restaurant, bar, or cafe owner, you are always looking for ways to bring in more guests and […]

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As a restaurant, bar, or cafe owner, you are always looking for ways to bring in more guests and grow your business. This can be tricky, but there are several things you can do to help attract more people. One of the best methods to do this is by getting reviews from your loyal customers as well as first-time visitors. This will help to improve your foot traffic and get more people in the door. With so many people now using the internet to find suggestions for places to eat, it is important to make sure that you have reviews on popular sites like Yelp and OpenTable. This is a crucial part of any marketing strategy.

If you’re looking for ways to get more reviews for your restaurant, bar, or cafe, the first step is to provide excellent service and create a welcoming environment. Offering great service and creating a pleasant atmosphere will encourage customers to leave positive reviews. Continue Reading to learn how to increase the chances of positive reviews in order to ensure better business growth!

Contents

How To Get Positive Reviews

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The importance of positive reviews for businesses such as restaurants, bars, and cafes cannot be understated. In fact, a study conducted by Harvard Business School found that a half-star improvement on a Yelp review page can lead to a 5-9% increase in business. Conversely, a negative review can significantly impact business, decreasing it by 19%, according to The University of California, Berkeley. Therefore, it is crucial for businesses in the food and beverage industry to encourage positive reviews and manage negative ones effectively.

When you provide excellent service, have attractive decor, a clean establishment, friendly staff, and an enjoyable dining experience, you’re already on the right track to getting positive reviews. The next step is to make the ‘ask,’ simply requesting customer feedback or leaving a comment on social media. You’re more likely to get the positive reviews you’re looking for by doing this.

As a business, it’s important to create an environment that encourages customers to interact with your brand both online and offline. This can be done by offering incentives that turn customers into loyalists and ambassadors.

Brand ambassadors advocate for the brand, often through word-of-mouth marketing. They’re your biggest fans, and you should show them some love with exclusive offers and perks.

By showing your appreciation for their loyalty, you’ll not only make them feel good, but you’ll also encourage others to sing your praises as well. It’s a win-win situation for everyone involved!

7 Ways to Better Connect With Customers and Build Stronger Relationships

Building rapport with customers is key to motivating them to leave reviews and become brand ambassadors. By following a few easy principles, you can foster better relationships with your customers, resulting in increased loyalty and enthusiasm for your business. Creating a strong rapport with your customer base will result in happier customers who are more willing to leave positive reviews and recommend your business to others.

1. Provide Outstanding Customer Service and Experience

Creating an outstanding customer experience is all about making your guests feel valued and appreciated. By offering outstanding customer service, you can create an inviting and enjoyable atmosphere that will encourage customers to leave positive comments and reviews. Furthermore, they’re more likely to engage with your social media content and become loyal, returning patrons.

To create a great customer experience, start by

  • Training your host, support, and service staff to be friendly, personable, and professional. This will help set the tone for a positive experience from the moment guests arrive.
  • Focus on making sure every detail of the experience is up to par – from the food and drinks to the overall ambiance.

For example, make sure your team is engaging with guests by making suggestions, answering questions, and recommending personal favorites. By doing so, you’ll show customers that you truly care about their experience.

  • Finally, always prioritize cleanliness and friendliness – two of the most important aspects of any business. Keeping these standards high will ensure that customers have a positive experience from start to finish.

Remember, happy customers are the key to a successful business – so prioritize customer experience at every turn!

2. Managing Your Social Media Pages: Tips for Creating a Strong Online Presence

Your business’s social media pages are important tools for engaging with customers and promoting your brand. Here are some tips for managing Facebook, yelp, google my business, and open table pages.

  • Be sure to regularly update your social media profiles with new content to keep people engaged in what you’re saying.
  • Make an effort to respond to those who leave comments, enjoy your posts, and share them. This will motivate them to continue in the future.
  • Use these pages to promote your brand and tell people what you’re all about. Ensure that your business message is consistent across all of your social media platforms.

By following these tips, you can make sure that your social media pages are working hard for your business.

3. Build Brand Loyalty for Your Restaurant Business

Loyalty programs and incentives are a great way to keep customers coming back for more. By offering rewards for repeat purchases, you can encourage customers to stick with your brand. This could take the form of a “cashback” program or exclusive membership perks. Either way, these loyalty programs can help to build customer retention.

  • Cashback Programs: Offer customers a percentage of their purchase back in credit to use at your store. For example, give them 5% back for every $100 spent.
  • Exclusive Membership Deals: Make your loyalty program members feel special by offering exclusive deals and discounts. This could include early access to sales or coupons for future purchases.
  • Discount Codes or Coupons: Show your appreciation for loyal customers by giving them a discount on their next purchase. This is a great opportunity to express gratitude for their continuous support.

4. Promote User-generated Content

  • User-generated content contests are a great way to increase your organic reach and brand exposure. Encourage your restaurant customers to post photos of them enjoying your food or using your product creatively.
  • Use promotions as an opportunity to engage your customers on social media. Offer discounts or giveaways that require customers to share your page with their friends.
  • Brand ambassadors can promote your business to their social network, driving awareness and encouraging new customers to try out your restaurant or product. Find people who are passionate about your brand and see if they’re interested in becoming an ambassador.

5. Work With Similar and Complementary Brands: Cross-Promotions and Collaborations

Collaborating with other businesses, especially those with complementary products or services, can help you reach a wider customer base. By working together, you can also promote each other’s brands and expand your collective reach.

6. Be Quick to Respond to Reviews and Social Media Comments

Always Be responsive to customers: This is a critical key to customer engagement online. If you are responsive, it will help build better relationships and appreciation with your customers. This also helps create loyalty among your customer base. So make sure to engage them where they are located, such as on social media sites like Facebook.

7. Get Customers to Leave Reviews After a Great Experience

After giving customers a great experience:

  1. Ask them to leave reviews: This final step will help solidify your online presence and let others know about your business.
  2. Use comment cards, receipts, and social media pages to make it easy for customers to give their feedback.

THINK OF THIS LIKE AN UPSELL. Quality service = more customers.

How to Manage Your Online Reviews

How to Get and Manage Customer Reviews For Restaurants, Bars, or Cafes

Maintaining a good online reputation for your restaurant, bar, or cafe requires constant vigilance. You need to be proactive in monitoring feedback and responding to any negative reviews or concerns. By engaging with your customers, you can help turn a negative experience into a positive one and prevent future problems. Keep an eye on your online presence and take steps to ensure that your business is seen in a positive light.

If you’re looking to manage your reviews ethically and improve your ratings among online searchers, here are a few tips:

5 Ethical Ways to Manage Your Reviews

1. Claim Your Social Media and Review Pages on Yelp, Open Table, and Google Business Profile
  • Make sure you own all your social media and review pages so you can control the amount and type of engagement on those pages. By claiming these pages, you can ensure that your brand’s message is being communicated effectively to your customers and that you are receiving the feedback you need to improve your business.
2. Show You Care: Respond to Reviews and Comments on Social Media
  • Engage with customers and show you care about their experience by responding to reviews and comments on social media. Let them know that you value their review and are taking steps to improve your business based on their input. User-generated content is a valuable resource; make the most of it!
3. Offer Outstanding Customer Service to Foresee Guests’ Needs and Address Complaints Quickly and Efficiently
  • Having a dedicated customer service team or department can more effectively manage reviews, handle customer inquiries, and proactively address any potential issues. This will help ensure that your visitors have a positive experience with your business and are more likely to return in the future.
4. Get and Manage Reviews Online with Integrated Software and POS Systems
  • Integrated software and point of sale systems make it easy to get and manage online reviews. By using these tools, businesses can keep track of their customer feedback and ensure that they are providing the best possible experience. Additionally, businesses can use these systems to monitor their competitors’ online reviews and learn from their successes and failures. This ensures the finest possible customer experience and helps businesses stay ahead of the competition.
5. FTC Law Violation: Don’t Incentivize Customers for Reviews
  • Incentives for positive reviews can be a slippery slope. The best way to encourage positive reviews is to simply provide great customer service and then ask consumers to leave a review. This ensures that you stay within any FTC regulations and maintain good ethical standards.

How to Get Better Reviews Online by Improving the Customer Experience with POS Systems

How to Get and Manage Customer Reviews For Restaurants, Bars, or Cafes

SpotOn’s end-to-end POS solution can help streamline restaurant operations, improve customer experience, and increase potential revenue. A well-run POS system can eliminate delays in ordering, help schedule open table times, make for quick payment processing, and enable you to manage purchases and rewards with loyalty programs. Here’s why:

Improves Customer Experience With an Efficient Payment System

Enhance your restaurant’s operations, from ordering and delivery to payment processing and the customer experience, with a POS system. This will help make your restaurant more efficient and improve the quality of service you provide.

Request Customer Feedback and Comments

An integrated POS system has many benefits, one of which is that it allows you to capture customer information. You can use this information to request feedback and comments, offer incentives, and manage your loyalty program. With an integrated POS system, you can more easily keep track of your customers and their needs.

Loyalty Membership Management

  • Loyalty programs give businesses valuable insight into their customers’ buying habits. By tracking this data with POS, businesses can offer tailored rewards to keep customers coming back.
  • It’s also an opportunity to create additional marketing opportunities based on customer spending patterns. By understanding what your customers want and need, you can keep them loyal for the long term.

By having an organized POS, you give customers a better experience and set yourself up for more opportunities to get reviews. Each transaction is a chance to collect valuable feedback, advertise your social media pages, and ask for engagement, comments, and reviews. Leverage the positive customer experience you create to get even more reviews and improve your business.

Your online reviews are your business’s reality. Don’t let the perception of a bad review ruin everything! Be proactive with customer service and problem-solving, so you can maintain an excellent reputation on all online platforms.

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7 Hacks To Make More Sales With Your Video Marketing https://www.realinternetsales.com/video-marketing-hacks/ Tue, 08 Mar 2022 11:29:39 +0000 https://www.realinternetsales.com/?p=11239 Did you just stop scrolling and pause to watch a video on your social media handle? If you answered yes, you are far from alone. Marketing videos have been known to grab eyeballs and proposition brands, services, or professional expertise like no other advertising marketing tool. If you have already hopped onto the video marketing […]

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Video Marketing

 Did you just stop scrolling and pause to watch a video on your social media handle?

If you answered yes, you are far from alone. Marketing videos have been known to grab eyeballs and proposition brands, services, or professional expertise like no other advertising marketing tool. If you have already hopped onto the video marketing bandwagon, here are seven hacks you should know about that will help you achieve your sales target and much more with Video Marketing.

 

1. Know Your Target Audience

If you are creating video content to market a product or a service, you will do well to identify and research your audience well before you start. Details from social, economic standing, age, and occupation- will determine the type of content that will go down well with the audience. Set your goals and make sure you create a video that the audience will love instead of what you think is good.

 

2. Create Unique Content

Let’s be honest! The market is flooded with marketing videos that are well crafted and engaging. The audience has plenty of choices. So how do you expect to stand out? Serve them original content, and they will be hooked. Whether it is a product review, a testimonial, or a story- offer them a fresh perspective.

 

3. Keep It Short And Sweet

The attention span of today’s audience is very limited, who mostly watch these videos on the go. Audiences are likely to leave long videos midway unless the content is exceptionally engaging. Add appropriate music voice-over, keep it well-edited and try to keep your video short and impactful.

 

4. Tell A Story

Video marketing is all about storytelling and trying to build an emotional connection with the audience instead of simply talking about the virtues of your product or service. Give them a reason to explore and connect with your idea, brand, or product. Most importantly, try to raise curiosity or interest.

 

5. Be Mindful Of SEO

Just creating a good video is not enough; you have to make sure it reaches your target audience. Using SEO to optimize your video can help you reach more potential customers. Like other means of social marketing, SEO optimized videos can help you reach out to your target audience on various platforms. Make sure to use relevant keywords when creating click-worthy titles and descriptions.

 

6. Choose Your Platform

There are myriad platforms on which you can host your videos depending on the nature of your product, service, and target audience. If your prospective clients are essentially corporate, you can go for Linkedin, while Facebook and Instagram offer diverse audiences with global reach.

Each platform has a specific timeline for videos; for Instagram, it is 30 seconds; for Twitter, it is 45 seconds. Facebook has a one-minute video mark-up, while LinkedIn encourages videos to be between 30 seconds to 2 minutes. So while making the video of marketing, keep in mind your preferred platform.

 

7. Promote Your Videos

 Understandably the greater the reach of your video, the more you stand to gain out of it. You can do organic promotion by word of mouth, creating effective thumbnails and descriptions. You can sync with various online communities to promote your video alternately; you can contact platforms to find out more about paid promotions.

 In the recent past, video marketing has proven to be a game-changer for many brands and professionals- not only does it help you reach out to your target audience, but it also helps you connect and build your brand identity. Follow the above hacks to make your Marketing video popular and gain leverage over competitors. 

 

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Social Media Marketing Tips You Should Know If You Want To Promote Your Business https://www.realinternetsales.com/social-media-marketing-tips/ Thu, 06 Jan 2022 14:44:03 +0000 https://www.realinternetsales.com/?p=10172   You may be thinking, “Great. Another social media marketing article.” But before you scroll to the next one, hear us out. We’ve got some great tips for how to get started on using social media to promote your business and get more customers! Read on if you want to grow your brand. You’ll find […]

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You may be thinking, “Great. Another social media marketing article.” But before you scroll to the next one, hear us out. We’ve got some great tips for how to get started on using social media to promote your business and get more customers! Read on if you want to grow your brand. You’ll find that it’s not as hard as it seems. 

Social Media Marketing

First, Make a List of Your Goals

Every company should have a marketing goal in mind. What good is it to do anything if you don’t know what you’re trying to achieve?

Before you start your social media marketing, make sure you have clear goals and objectives aligned with your marketing activities. Writing down your goals is the first good step to boost your chances of success.

 Make your goals specific, attainable, measurable, relevant, and time-based. Use numbers and set deadlines. For example,1000 followers in 3 months. 

Find Out Who Your Target Market is.

To establish an effective social media strategy, you must first have a solid understanding of your target demographic. You should be able to figure out their needs and desires. 

    • Create Personas To Learn About Different Sectors Of Your Target Market.

Begin by considering your target demographics. What type of customer do you want to attract? Identify their age, gender, education, work, income levels, where they reside, interests, aspirations, and whether or not they have kids.

    • Research, Find and Interact With Your Audience.

You can start looking for them online with an idea of who could be interested in your products or services. For example, Facebook’s audience analytics tool allows continuous research, and most social media networks have specialized pages for businesses.

You can also look for new demographics for your audience by looking for pages where they will interact. Remember to communicate with your followers by commenting and enjoying their content and your own. Look for opportunities to interact with your target audience on niche pages as well. 

    • Use Email Campaigns to Send Surveys or Ask For Preferences.

You can send an email survey to find out what your customers are up to on social media. You can then use the poll results to send customized emails to your customers, encouraging them to share your newsletter.

Have a Variety in Your Material For Different Social Media Networks.

It’s simple for most businesses to post pictures on Instagram and short posts on Twitter. But you can post many other types of material on most social media networks, including videos, infographics, links, and more. It’s critical to switch to posting something different, as if you keep providing the same material repeatedly, your audience will become bored, which will prevent you from achieving your objectives. 

Don’t Ignore Video Content.

One of the social media marketing trends that have been steadily rising is video marketing. In a survey conducted in 2021 across 538 people, 94% of respondents replied that they made a buying decision after watching a video at least once. It demonstrates that video is a great way to promote your company.

Remember that high-quality production, intelligent keyword placement, and video timing all contribute to the success of your video marketing. Keep track of your results from time to time and make adjustments to your methods as needed.

Share Contents From Your Fans and Followers

Sharing text, postings, images, videos, reviews, and other types of material created by individuals (rather than businesses) on your social media sites provides your followers a new viewpoint on your brand and helps you establish better relationships. 

According to a survey, Viewers trust social media posts from average people more than business content. Asking your consumers for feedback on your products and services is a great way to get the information you need for your social media presence.   

Educate People

 Begin telling your customers about your products and services, whatever your goals are. Sharing helpful information is the most effective method for establishing good customer relationships. If your target audience believes in you and your brand, they will become loyal customers.

Social networking is an excellent way to quickly educate your followers about your business. You may provide educational materials like blog posts, white papers, webinars, videos, and more.

Try To Do Less Marketing and More Storytelling.

Storytelling is a core human experience that brings people together and helps them form stronger, more lasting bonds. Cave dwellers have used storytelling to communicate, educate, share, and connect since the dawn of time. Storytelling evokes emotional responses that prompt action more successfully than self-promotional content on social media.

Try Influencer Marketing

Influencer marketing relies on product mentions and endorsements from expert influencers or persons with a significant social following. As social influencers have their followers’ trust, their recommendations operate as social proof to your brand’s potential customers, influencer marketing works. Research potentials by checking out their followers, following them, and asking yourself how they might be able to promote your brand in unique.

Conclusion

Social media marketing effectively grows online presence, but it’s not always easy. With increasing competition for attention on popular platforms like Facebook and Twitter, you need a plan that will help you create content that captures people’s interest while engaging with them in new ways. 

Our Real Internet Sales team can partner with you to develop an innovative social media marketing strategy that helps you get followers and boost sales. We work closely with our clients to ensure their needs are met every step of the way, so they never feel alone in this process. Contact us today if what we offer sounds compelling!

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Real and Working Internet Marketing and Sales Tips for 2021 https://www.realinternetsales.com/real-and-working-internet-marketing-and-sales-tips-for-2021/ Fri, 22 Jan 2021 11:06:53 +0000 https://www.realinternetsales.com/?p=8044 Last year’s adjustments due to COVID are likely to continue for months to come in 2021. 2020 taught us that nothing is certain, and when we want our companies to survive, we need to become proactive and adjust to what comes in front of us. Certainly, we do not have a crystal ball, and we […]

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Last year’s adjustments due to COVID are likely to continue for months to come in 2021. 2020 taught us that nothing is certain, and when we want our companies to survive, we need to become proactive and adjust to what comes in front of us.

Certainly, we do not have a crystal ball, and we are not able to see what’s upon us. So, how do we understand what’s to come within 2021 now that the COVID emergency situation has subsided what will be the marketing landscape for the near future?

How do we know what product sales techniques we should use within these COVID times and how to still place our customers very first?

Here are key important marketing tips from the specialists want you to have in mind as you are flexing and progressing through the year.

1 . Automate every possible aspect of your business

Investing in automation software can be very the headache, however, the end result can also conserve time and money over the long run.

If you automate repetitive and mundane sales procedures, it saves and creates more time for representatives to focus on building relationships with customers.

2 . Sell with empathy and knowing

The most effective sales leaders can show empathy as well as provide personalized, comprehensive techniques to assist teams.

Whilst team-building and administration may have been isolated towards the sales floor, the near future is understanding all the conversations sales repetitions have each day, distantly and at scale.

3. Record, Click Pictures and Post them on Social Media

The basics of sales can never change. However, using the various ways COVID is constantly affecting our economic climate, businesses will need to learn a number of new skills.

First, they are going to need to effectively determine and connect with perfect clients using social networking.

The nuances associated with nurturing and being qualified leads will no longer occur door to doorway, but in DM’s and PMs throughout a variety of social media systems.

Lastly, it will likely be important for businesses to record reviews and broadcast perfect live videos, as well as have sales conversations on the internet.

4. Make sure the email messages you send are deep and worth reading

The pandemic has slashed many of the traditional product sales channels in half, which means it’s harder for connecting with prospects whenever an in-person conference, coffee, or supper is off the desk.

This is a huge issue for sales groups across the world as we get into next year. Pre-pandemic, throwing a wide net never worked, and it definitely doesn’t work right now.

Don’t succumb to delivering 1, 000 email messages, but instead, send several emails per week along with very specific as well as powerful solutions to obtain the attention of your greatest prospects.

In a period where people are more connected to their own devices than ever, it is easy to ignore a good irrelevant or hazy email, whereas solution-oriented ideas are here to stay.

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How to Effectively Market Your Business Online https://www.realinternetsales.com/how-to-effectively-market-your-business-online/ Tue, 08 Dec 2020 21:44:19 +0000 https://www.realinternetsales.com/?p=7871 Building a marketing strategy for your church, real estate business, or local business always gives your target audience importance. Set goals, devise a strategy, apply it, and finally calculate the success. Important things to do before choosing and applying a digital marketing strategy Investigating your target market and competitors Know your audience Integrate different sales […]

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Building a marketing strategy for your church, real estate business, or local business always gives your target audience importance. Set goals, devise a strategy, apply it, and finally calculate the success.

Important things to do before choosing and applying a digital marketing strategy

  • Investigating your target market and competitors
  • Know your audience
  • Integrate different sales strategies and use only the right tools
  • If you don’t have the necessary skills set, hire a marketing company.
  • Identify your online brand and put it on across all marketing channels on the internet.

Also, before you are doing something to your website, ask yourself a few questions. Asking yourself correct questions and getting their answers in will position you to make the best decisions.

Which digital channels are most effective, and why?

With the number of digital channels available today, it isn’t easy to choose the best one. You can identify them using the below aspects.

  1. Determine the channel where most of your prospective customers like to hang out
  2. Develop awareness with tweets
  3. Evaluate your target audience behavior
  4. Perform social networking optimization and send newsletters to talk to your potential customers
  5. Attend industry occasions and conferences
  6. Use PPC and Search Engine Optimization to assist you in attracting more site visitors.
  7. How will you evaluate your digital marketing activities?
  8. Monitor your site traffic and product sales to know the necessary data about your customers
  9. Determine your target KPI (Key Performance Indicator) to help you understand the elaborate working
  10. Monitor and measure your own metrics through Search Engines Analytics.
  11. Survey your website visitors to find if they’re satisfied with your own solutions
  12. Track conversions, sales and analyze market share

How to make your company stand out from the audience?

In today’s competitive market, you can make your business differentiate from your competitors. But an efficient strategy can help you remain ahead of them.

  • Effectively connect and educate your client
  • Talk much less, listen more
  • Stay honest as well as transparent to build user loyalty.
  • Know the competitors and learn from them
  • Become authoritative and attractive in what you do
  • Speak in your target audience language
  • Become creative, open-minded, and try new technologies
  • Use evidence points and recommendations to show you’re the very best.

 

To plan an effective digital marketing strategy and apply it takes a lot of time and effort. As a business that is starting or is a small business, you will not be able to strategize and deploy independently. Hiring a Real Internet Sales company will give you the needed resources to market your website effectively.

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SMO in 2020 is done differently. Use these New Techniques https://www.realinternetsales.com/smo-in-2020-is-done-differently-here-is-how/ Thu, 01 Oct 2020 22:24:11 +0000 https://www.realinternetsales.com/?p=7847 Almost all marketers learn about SEO on a surface level. Making use of information available on the internet for powering their advertising campaign has turned effective for several years. But since social networking continually evolves, there is a need for using the best techniques and, ultimately, new solutions to achieve top-quality marketing results. One of […]

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Almost all marketers learn about SEO on a surface level. Making use of information available on the internet for powering their advertising campaign has turned effective for several years. But since social networking continually evolves, there is a need for using the best techniques and, ultimately, new solutions to achieve top-quality marketing results. One of the best practices used by companies who seek to improve their presence on the internet is Social network Optimisation (SMO).

 

What Is Social networking Optimization?

 

Social network Optimisation uses social networking to develop your company’s reputation and popularity on the internet. When a company tends to set up a free account upon Instagram, Twitter, and or Facebook and rarely does anything on it, nothing happens. SMO is about smartly taking advantage of your social networking plan to connect to the people in your target market.

SMO allows you to

  1. Increase your brand’s reputation
  2. Produce potential customers
  3. Have more presence on the web
  4. Interact with the people within your target market

 

Why is SMO important?

 

The outlines across search engine marketing tips and social internet marketing have become progressively fuzzy. During the past, both have been regarded as separate marketing concepts with unique facets of marketing. However, the truth is they are more connected than you might believe.

 

Here are two tips for SMO in 2020

 

1. Optimize Your Strategy

 

Enough of the social network techniques are already a hurdle for businesses to follow. Partially because SMO is relatively new. To transform your social online marketing promotions, you will need a strategy that has clearly explained objectives.

  • Ensure your own social media optimization goals reflect your business goals.
  • Extend the social media work throughout your company
  • Concentrate on techniques that work
  • Get inspired by your competitor’s Content.
  • Figure out Online business items through social media
  • Participate along with the audience
  • Improve your time and effort and initiatives

 

2. Perform Keyword Analysis

 

One of the many essential skills with regard to SEO is the ability to carry out keyword analysis. Analysis for keywords is all about identifying the fine prints and subjects your target audience is seeking. This allows you to produce suitable content material to them. This is applicable with regard to social network optimization.

You should know precisely what subjects, hashtags along with critical phrases the people within your target market make use of so that you can discuss articles that are highly relevant to their very own passions. Keyword analysis you will also understand that hashtags and phrases in your social networking content articles, which means you have a higher possibility of getting noticed among men and women who are looking for items that are highly relevant to your brand.

Realinternetsales has many more SMO tools and techniques to share with you. If you need SMO services, we can provide you the best and affordable SMO services. Contact us for more information through chat or email.

The post SMO in 2020 is done differently. Use these New Techniques appeared first on Real Internet Sales.

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