How to Take Advantage of Digital Marketing

While the costs are not very high to position a business on the Internet, you have to have a digital marketing strategy. Capturing the attention of a user in social networks and maintaining a link that ensures online sales is not an easy task for a business. Like traditional media, thousands of companies invest different […]

Social Media Marketing: Why Go Social?

The Value Of Social Media In Today’s Digital Marketing   According to reports, when gangster Willie Horton said when he was asked why he robbed banks, “That’s where the money is.”  Not unlike his answer, when clients ask us, “Why do you want to advertise on Social Media—Twitter, Facebook, Linkedin and the like?”  We tell […]

Making Changes In Your Marketing For New Year: Website Design Companies

Now, you should be interviewing Website Design Companies and Internet Marketing Plans for the new year.       Its the end of 2016 and the beginning of 2017 is right around the corner!  Normally, this is the time of year when organizations and sales people worldwide start thinking about 1 thing — and, its […]

Search Engine Optimization (SEO): Think Local To Find Local Customers

Search Engine Optimization – Why is it Important   That’s a fair question.  I mean I have lived in or around South Carolina for about 50 years now.  In South Carolina, a company’s reputation and word of mouth advertising ought to be enough to carry the day, right?  Wrong! For better or worse, our community […]

Marketing Companies: A Common Man’s Perspective on Marketing Firms

How Marketing and Marketing Companies Have Changed   My first job out of college was in the marketing department of a major Southeastern regional bank.  Both my career and the bank grew (BankofAmerica is now one of the largest banks in the world) and so did “marketing.”  Marketing in the 80’s was dependent on things […]