Why is Social Media so important in Online Marketing?

When you have any questions, what is your main resource to solve it? Well, if you answer Google, you’re not alone. 

77.43% of the global population would have the same answer at the tip of the tongue.

Every day, there are more than 4,000 million searches in that search mechanism. If we add others, such as Bing, Baidu, and Yahoo !, this number exceeds 6,500 million.

Did you know there are more than 2.789 million active users of social networks? That’s 37% of the world population!

That’s why this strategy is responsible for attracting a large part of professionals to the world of digital marketing. When your business becomes reachable online, your probabilities of being found by your potential customers increase.

You probably already know someone who says anyone can do it, right?

But social media is something serious.  It requires technical knowledge for the adaptation to the public, the definition of language, frequency, content, performance analysis, among other skills.

Social Media is the face of your business. And it’s online image depends on the quality of your Social Media administration. It is important to remember that the social media professional must always be attentive because, with the change in consumer habits and habits, their preferences are also altered.


  • Pay attention to your customers

    Focusing strategies on consumers will allow you to know what they are looking for in your product. Listen to them and adapt your efforts to the habits of your audiences. It sounds pretty basic, but sometimes in the Real Estate business agents tend to be in “Seller mode” 24/7. Taking a few minutes to understand the buyer’s real needs will help you to provide useful and valuable information for them, talk about their main concerns and let them know that you are there to solve them.

  • Use that information to create your SEO strategy

    When you understand what are the needs of your customers and what are they looking for, it’s time to provide that information to them in the most visible and effective way. Knowing exactly which words they use to look for your services can help you create content based on those specific keywords, that way you’ll be more visible in search engines like Google.
    although it sounds very simple, SEO (Search Engine Optimization) is one of the most changing and challenging strategies of Online Marketing.

  • Analyze your results:

    No online strategy will work if it is not measurable. Through Google Analytics and Webmaster Tools you can be aware of the performance and traffic of your website through good and clear statistics.

    Try applying these strategies for your content! If you need any help, SEO campaign planning is one of our many specialties.

    Here in Real Internet Sales, you will find the best professionals to boost your Online Marketing strategy, increase your chances to find more potential customers and take your business to the next level.

    Feel free to contact us!

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