Let’s start from the very beginning: What is a social media strategy or Social Media Strategy?

Did you know there are more than 2.789 million active users of social networks? That’s 37% of the world population! That’s why this strategy is responsible for attracting a large part of professionals to the world of digital marketing. You probably already know someone who says anyone can do it, right? But social media is something serious.  It requires technical knowledge for the adaptation to the public, the definition of language, frequency, content, performance analysis, among other skills. 


 Social Media is the face of your business. And it’s online image depends on the quality of your Social Media administration. It is important to remember that the social media professional must always be attentive because, with the change in consumer habits and habits, their preferences are also altered. A social media strategy is a plan oriented to Social Media that includes all the detailed actions that will be carried out to achieve the company’s marketing objectives. Some business tries to every social media channel possible in their current online marketing strategy and doesn’t take a minute to think where their efforts should be focusing on. Try to choose the channels that have the most important based on your customers and your goals. Avoid overcomplicating a strategy with too many targets and objectives. Simplicity is the key. With this in mind here are some tips that will put your Social Media Strategy running:

Know Your Customer

It’s important to understand what are your customers looking for in your business. That way, you’re one step closer to focus your Social Media Strategy to deliver exactly the content they want to see and to offer exactly the service or product they are looking for.

Set a Goal

If it can be measured, it can be improved. After analyzing what are your customers looking for in your Social Media, it is time to create a strategy that can help you measure a keep evaluating your evolution. If your goal is to find more customers, for example, you can follow closely the engagement in every post and how many people are you reaching with it. One tool you can use for this task is Google Analytics.

Sponsored Links

All the mentioned strategies can be done for free (conquest of organic traffic). However, all of them can be subsidized, either by paid platforms or by what we call sponsored links.

In the case of search engines, for example, the greatest exponent of this platform is Google Adwords, responsible for the largest source of revenue for the company created by Larry Page and Sergey Brin.

There is a different nomenclature. In search engines, the paid results are considered SEM (Searching Engine Marketing) strategies or Marketing Engineering, and they work in a system of keyword and auction selection.

You’ve probably already done searches on Google and noticed that some results (usually the first three) have an ad alert next to them. These are the links sponsored by the Research Network.

They are also present on sites through the Adwords Display Network. They are Google partners who receive payment through clicks on the content.

But they can also be separated into other services. Social networks, search engines, markets, and even native ads are considered sponsored links.

Some of the most well-known platforms are:

  • Facebook Ads (incorporated to Instagram)
  • Twitter Ads
  • Bing Ads
  • Youtube Ads
  • Yahoo Advertising
  • Free Market

So these are the basic concepts of digital marketing. But there’s still a lot to learn if you want to master these strategies!
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