How Marketing and Marketing Companies Have Changed
My first job out of college was in the marketing department of a major Southeastern regional bank. Both my career and the bank grew (BankofAmerica is now one of the largest banks in the world) and so did “marketing.” Marketing in the 80’s was dependent on things like focus groups and studies. Today, “marketing” takes place instantaneously over the internet and is measured real-time in clicks and search engine placement. So, if you’re looking for a marketing firm today, you had better be sure that your marketing firm is an internet expert—we are! And, we can help you examine your ideas, formulate your model, and most importantly execute your plans!
Internet and Digital Marketing Companies Today
In today’s marketing companies, once ideas have been formed and nurtured, they are translated to the internet. Usually, this translation takes the form, at least initially, of a website.
Once you have a website, your next step is to get people to find it. Let’s face it, the best site in the world will not do you a bit of good unless someone (like your potential client) can find you. And, unless your name is Coke (Coke.com) or NBC (NBC.com), it’s unlikely that your domain name is so associated and transparent with your web presence that anyone will naturally know how to find you. Enter Search Engine Optimization!
Since the advent of Google, most of us go to GOOGLE.com and type in the words/phrases of what we are looking for—for example, Columbia SC real estate, Columbia SC Business Attorney, or cheapest computers. And, almost magically, Google returns a list of websites that meet our search terms. Google does this miracle by comparing about 200 unique features of a site. While the purpose here isn’t to cover all these features, it is essential to know that these criteria are critical to where precisely your website places in the search. And Google, from time to time, changes these ranking criteria without letting anyone know. Suffice it to say; your website marketing company needs to keep up and even anticipate these changes to ensure that your website stays on top.
Why is important that your website stay on top of the Google searches?
Nearly All Consumers (97%) Now Use Online Media to Shop Locally, According to BIA/Kelsey and ConStat…
Well, that’s pretty clear. If you do not appear on the search engines, you are missing 9 out of 10 potential clients. So, this stuff is essential to your website’s success!
SEARCH ENGINE OPTIMIZATION: The Key To Your Online Traffic
Our expertise extends to several products and brands. So, whether your a Realtor, a builder/contractor, a restaurateur or Nightclub owner, a golf course operator, a nonprofit, or an entrepreneur, we can help and have specific knowledge about your industry. We will listen to your goals and strategies and give you our insights on industry leaders, local competition, and real case studies so you can make a uniquely personalized plan—and then, we will help you execute! We will help you pick out search phrases, compare it with Google search numbers for each key-word and design a comprehensive program that will ensure your SEARCH ENGINE success!
We will guide you through the entire process—from idea to real deal. We are one of the most highly respected Marketing Companies in the business. We have a process to ensure you’re involved and happy with each step of the search engine optimization. We will translate your unique business and ideas from thought to reality on the internet. But, it’s work. Getting together content, graphics, etc. will take time and effort; but, companies with significant marketing have great content!
We are experts in internet marketing. For example, if you’re a real estate agent and need to understand how to make your website work, we have already read and digested the critical information in the joint study by Google and the National Association of Realtors (NAR), and we can tell you how to enhance your marketing accordingly. Simply put, regardless of your industry, we keep you abreast of the latest innovations and search engine marketing to maintain your marketing and internet presence ahead of the competition.
We ensure your website is optimally positioned on Google—so your site can be found by that 97% of customers mentioned above! We will work with you to identify your key marketing terms and show you what terms customers search for in your industry or business. Because the best-designed website in the world does you no good if no one finds it, WE WILL GET YOUR WEBSITE FOUND BY YOUR CUSTOMERS!
Take your business to the next level!