The Importance of the Long Tail in SEO: Why Your Keyword Strategy May Be Failing
If you’re ready to implement SEO or interested in it, you’re likely thinking about which keywords to target. You may have even identified a potential “game changer” keyword and thought, “If I could rank number one for that keyword, it would revolutionize my business.” Well, you are mistaken. You may have heard “the customer is […]
Using Long-Tail Keywords To Rank Higher On Google
What Is Long-Tail Keyword Search Strategy? Long-tail keywords are an essential aspect of any marketing strategy. People use longer and more specific phrases when searching for a specific product or service. Unlike short tail keywords, which are broad and general, long tail keywords allow you to target a specific audience and rank higher on search […]