Social Media Marketing: Why Go Social?
The Value Of Social Media In Today’s Digital Marketing According to reports, when gangster Willie Horton said when he was asked why he robbed banks, “That’s where the money is.” Not unlike his answer, when clients ask us, “Why do you want to advertise on Social Media—Twitter, Facebook, Linkedin and the like?” We tell […]
Its February Already – How Are Your Marketing Goals Coming?
It happens every late December or early January. We work with many top performers from many different business and industry groups. And while their businesses or organizations differ, their methodology, for the most part, does not. They have a clear set of goals each year for the things that they want to accomplish. And whether […]
Marketing Companies: A Common Man’s Perspective on Marketing Firms
How Marketing and Marketing Companies Have Changed My first job out of college was in the marketing department of a major Southeastern regional bank. Both my career and the bank grew (BankofAmerica is now one of the largest banks in the world) and so did “marketing.” Marketing in the 80’s was dependent on things […]