Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google AI Mode Hits 1 Billion Users with Queries Doubling Every Quarter: The GEO Numbers That Actually Matter
Google just disclosed first-party usage data for AI Mode that reframes the AI search opportunity in concrete numbers. AI Mode has now crossed 1 billion monthly active users globally, with queries more than doubling every quarter since launch. AI Mode searches average 3x longer than traditional Google searches, follow-up queries are up 40% month-over-month in […]
Google AI Mode Adds ‘Information Agents’: What Marketers Need to Know About Always-On AI Search
Google is starting to roll out information agents inside AI Mode—a new “always-on” capability that can monitor the web and deliver synthesized updates when something changes. For marketing leaders, this is a meaningful shift: AI search is moving from a one-time answer box to a persistent, agent-driven layer that can watch topics, brands, competitors, and […]
Google AI Mode Information Agents: What Proactive Search Means for SEO, GEO, and Marketing Strategy
What Google just shipped (and how it works) Google is beginning to roll out “information agents” inside Search’s AI Mode—the first category of what it calls “Search agents.” According to Google’s description, these agents “work in the background 24/7” and “intelligently reason across information to find exactly what you need at exactly the right moment.” […]
Google Officially Validates GEO/AEO (and Launches AI Visibility Reporting): What Marketers Should Do Next
Google just made GEO “real” — and gave you a scoreboard In the last few days, Google did something the SEO and content world has been waiting for: it turned “Generative Engine Optimization (GEO)” and “Answer Engine Optimization (AEO)” from a buzzword into an officially acknowledged service category — and paired it with a measurable […]
Google AI Mode Interactive Visuals Are Going Free: What It Means for AI Search, GEO, and Brand Visibility
Google is quietly making its most persuasive AI Search feature more accessible: interactive, explorable visuals generated inside AI Mode are moving from a paid perk to a broader, free rollout this summer. In Google’s AI Mode, users can ask a question and receive not only a text answer, but a clickable diagram or visual that […]
GA4’s New AI Assistant Channel + ChatGPT Ads Expansion: How to Measure (and Win) AI Discovery Traffic
Two changes landed almost back-to-back that signal how quickly “AI discovery” is becoming a first-class acquisition channel: Google Analytics 4 (GA4) added a dedicated AI Assistant channel to help you measure visits coming from chatbots, and OpenAI expanded ChatGPT ads internationally while testing a new multi-advertiser ad format. Together, they create both an opportunity (new […]
Apple Delays Siri AI in the EU: What It Means for AI Search Distribution and GEO
At WWDC 2026 yesterday, Apple unveiled Siri AI — an entirely rebuilt version of Siri powered by Apple Intelligence — and immediately confirmed something that should be on every AI marketing strategist’s radar: Siri AI will not ship in the European Union when iOS 27 and iPadOS 27 launch later this year. Apple cited the […]
Chrome Testing ‘Search-to-AI Mode’: What It Means for AI Search, GEO, and Website Traffic
Google’s AI search rollout has mostly been framed as a Search change. But a new experiment suggests something bigger: the browser itself could become the on-ramp into AI-generated answers. In Chrome Canary (Google’s bleeding-edge test channel), a new flag called “Fulfill Searchbox Queries in AI Mode” routes searches made from the Chrome address bar directly […]
Google Search Console Adds Generative AI Performance Reports: What It Means for AI Search + GEO
Google just gave SEOs and marketing leaders something they’ve been demanding since AI Overviews arrived: a dedicated way to measure visibility inside generative AI search experiences. On June 3, Google announced Search Generative AI performance reports in Google Search Console—separate views for AI visibility across Search and Discover. Instead of generative AI impressions being blended […]
Google Adds AI Search Reporting + Opt-Out Control in Search Console: What Marketers Should Do Now
Google just made its strongest move yet to legitimize generative AI Search for publishers and brands: it is rolling out dedicated Search Console reporting for visibility in AI Overviews and AI Mode, and it is testing a new toggle that lets site owners opt out of having their content used in those AI experiences without […]