Insights
Marketing Strategy
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
AI Marketing Strategy Is Moving Faster Than Oversight
A new Bench Media report puts a sharp number on an emerging AI-governance risk in marketing: 38% of surveyed senior marketers say they accept AI-generated strategic recommendations without human review. For budget recommendations and creative concepts, the share rises to 45%. The findings, published in The Confidence Equation, suggest AI is moving from a productivity […]
Supermetrics: Only 6% of Marketers Have Fully Implemented AI — What to Do Next
AI is everywhere in marketing decks, but it’s still missing from day-to-day operations. A new data set from Supermetrics puts a hard number on what many agency leaders feel: just 6% of marketers say they’ve fully implemented AI in their workflows, even while 80% feel pressure to adopt it (Supermetrics via Yahoo Finance). That gap […]
Jasper’s State of AI in Marketing 2026: Why AI Marketing ROI Is Harder to Prove (and How to Fix It)
AI is now table stakes. The real advantage in 2026 isn’t “using AI” — it’s running marketing like an operating system where AI is measured, governed, and integrated end-to-end. That shift is the headline behind Jasper’s new State of AI in Marketing 2026, based on a survey of 1,400 marketers (Jasper). The report shows adoption […]
The CMO’s Guide to AI Marketing Budget Allocation in 2025
The CMO’s Guide to AI Marketing Budget Allocation in 2025 Flat budgets. Rising expectations. A technology landscape that changed faster in the past 18 months than in the previous decade. The 2025 Gartner CMO Spend Survey — drawn from 402 marketing leaders across North America and Europe — captures the paradox confronting senior marketing executives […]