Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Picsart Marketing Studio Brings AI Ad Creation and Google Ads Into One Workflow
On October 21, Picsart launched Marketing Studio, a new AI-assisted workspace that combines ad planning, creative production, testing, and Google Ads campaign launch. Aimed primarily at small-business owners and solo operators with limited marketing expertise, the product tries to close a familiar gap: making an ad is easy to separate from deciding what to spend, […]
Walmart’s AI Shopping Gateway: What Agentic Commerce Means for Retailers
On October 21, Walmart announced a new way for AI assistants to shop its stores: the Walmart Agent Gateway, paired with customer-specific Agent Profiles and rules for how agents may act. The company says the gateway will begin with a beta for developers and businesses, while Agent Profiles are expected next month. That makes this […]
Salesforce’s Braze Acquisition: What It Means for AI Marketing
Salesforce has signed a definitive agreement to acquire customer-engagement platform Braze in a deal valued at approximately $5.66 billion in enterprise value. Announced October 20, the proposed acquisition would add Braze’s real-time customer messaging and AI decisioning to Salesforce’s CRM, Marketing Cloud, Data 360, and Agentforce portfolio. For marketing leaders, the signal is bigger than […]
AI Marketing Adoption Is Surging, but ROI Measurement Is Lagging
AI has moved from marketing experiment to everyday operating tool, but most teams still cannot show what it is worth. A new Basis survey found that 61.4% of marketing and advertising professionals use generative or agentic AI every day, nearly twice the 33.6% reported a year earlier. Yet just 6.5% of organizations assess AI investments […]
Meta’s AI Crawling Terms: What Businesses Should Check Before October 30
Meta’s revised Commercial Terms are scheduled to take effect on October 30, putting website data and crawler controls on the agenda for businesses that use its advertising and business tools, according to the company’s terms-update notice. The first version drew criticism because it authorized automated crawlers to access sites associated with a business and said […]
AI-Generated Ads and Consumer Trust: 53% of U.S. Shoppers Doubt Product Claims
AI can make more advertising, faster. But new consumer research suggests that production efficiency does not automatically create buyer confidence. In a survey released October 16, 2026, 53% of U.S. adults said they do not trust products advertised with AI to be described accurately, while 43% said they had felt duped by a product advertised […]
B2B Marketers Want AI-Ready Agencies, but Delivery Is Falling Short
Forrester’s new B2B agency research points to a commercial problem hiding inside the AI boom: buyers increasingly want agencies that can guide AI adoption, but few say agencies are delivering. In the firm’s 2026 B2B Brand and Communications Survey, 54% of marketing leaders said data strategy and AI readiness matter when selecting an agency, while […]
AI Marketing Spending Is Moving at Two Speeds: Publicis’s Q3 Signal
AI is not arriving in marketing budgets at one speed. On Publicis Groupe’s October 13 earnings call, CEO Arthur Sadoun described a “two-speed” shift: clients are moving faster to adapt marketing as consumers use AI to search and compare, while larger enterprise AI transformations are moving more cautiously. For business leaders, the distinction matters: near-term […]
Facebook’s ‘Your Algorithm’: What AI Feed Controls Mean for Marketing
Meta is giving Facebook users a new way to tell its recommendation system what they want: in plain language. Announced October 13, “Your algorithm” lets people add and manage interests for Feed and Reels, while expanded post feedback can invite them to explain what they want more or less of. Meta says recommendations can respond […]
ChatGPT Intelligent UI: What AI Marketers Should Do About Interactive Answers
ChatGPT is moving beyond the answer box. On October 7, OpenAI began rolling out GPT-6 with “Intelligent UI,” a capability that can combine text with graphics, charts, forms, buttons, and other interactive elements inside a response. The rollout began with Plus, Pro, Business, and Enterprise users, with Free and Go users following October 8; OpenAI […]