Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Intuit’s Mailchimp App Is Now Inside ChatGPT: What It Means for AI Marketing Ops
What happened (and why it matters) Intuit says its TurboTax, Credit Karma, QuickBooks, and Mailchimp apps are now live inside ChatGPT for logged-in Free, Plus, and Pro users in the U.S., on web and mobile (Intuit). For marketing leaders, the headline is Mailchimp: Intuit says the Mailchimp app can help teams “execute coordinated, multichannel marketing […]
ChatGPT Adds Write Actions for Box, Notion, Linear, and Dropbox: What It Means for AI Marketing Ops
OpenAI just gave ChatGPT “hands,” not just “eyes” Over the last week, most marketing teams have been asking the same question: “Will AI search steal our traffic?” Today’s more urgent question is operational: “Will AI start doing our work inside the tools we already run on?” On March 27, OpenAI rolled out updated Box, Notion, […]
OpenAI + Smartly: Conversational ChatGPT Ads Are the Next Big Shift in AI Marketing
OpenAI is quietly turning ChatGPT into a new ad surface—and the next step isn’t “better targeting.” It’s a new format: ads that behave like the product itself. On April 1, OpenAI signed Smartly as its first creative adtech partner, with the explicit goal of evolving ChatGPT ads from basic sponsored placements into interactive, conversational ad […]
Supermetrics Reveals the Harsh Truth: 80% of Marketers Feel AI Pressure but Only 6% Have Actually Embedded It
Supermetrics released its 2026 Marketing Data Report in mid-March, based on a survey of 435 global marketers, revealing a striking disconnect between AI ambition and AI execution. While 80% of marketers feel pressure to adopt AI—with 89% of that pressure coming from the C-suite or board—only 6% have successfully embedded AI into their daily workflows. […]
Anthropic Launches the Claude Marketplace: A New Enterprise AI App Store Reshaping Marketing Tech Procurement
Anthropic launched the Claude Marketplace in limited preview around March 6–11, 2026, creating a B2B app store where enterprises can purchase Claude-powered software from third-party partners—including Snowflake, GitLab, Harvey AI, Replit, Rogo, and Lovable—using their existing Anthropic spending commitments. Unlike traditional software marketplaces, Anthropic is not taking a commission on transactions, positioning the platform as […]
Google Brings Gemini AI to Docs, Sheets, Slides, and Drive—And What It Means for Content Marketers
Google announced on March 10, 2026, that it is rolling out a major expansion of Gemini-powered capabilities to Google Workspace, enabling users to generate fully formatted documents, spreadsheets, and presentations by drawing on data from Gmail, Chat, and Drive simultaneously. The features, which launched in beta for Google AI Ultra and Pro subscribers, position Workspace […]
96% of B2B Marketers Now Use AI: Key Findings from Demand Gen Report’s 2026 B2B Trends Study
Demand Gen Report released its 2026 B2B Trends Research Report on March 9, surveying over 300 B2B marketers across industries and revealing near-universal AI adoption. An overwhelming 96% of respondents use AI in their roles, with 47% ranking it as the trend they are most excited about and 45% identifying efficiency as AI’s primary benefit. […]
Google AI Mode Shopping Ads: What Marketers Must Do as Sponsored Listings Move Into Answers
Google is now placing shopping ads inside AI Mode conversations For years, search ads lived in a predictable place: above or below a list of links. That mental model is breaking. Google has begun testing a new shopping ad format inside AI Mode—its conversational search experience—so sponsored product listings appear within the AI-generated answer flow, […]
Why Your Competitors Are Winning AI Search (And What to Do About It)
Why Your Competitors Are Winning AI Search (And What to Do About It) Here is a scenario playing out across virtually every industry right now: a company with stronger content, better products, and a longer track record is losing AI search citations to a younger competitor who optimized for AI visibility six months ago. The […]
How AI Is Rewriting the Rules of Digital Advertising
How AI Is Rewriting the Rules of Digital Advertising Three years ago, a mid-sized e-commerce brand could run a profitable Google campaign by manually selecting audiences, writing ad copy, and tweaking bids on a weekly basis. That era is over. AI has not merely improved digital advertising — it has restructured every layer of it, […]