Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Peec AI Launches an Agent for GEO: Turning AI Search Visibility into Action
Peec AI’s October 22 launch of Peec Agent and expanded Actions points to a new phase in generative engine optimization (GEO): moving from tracking whether a brand appears in AI answers to organizing the work required to improve how it is represented. The company says its platform serves more than 3,500 businesses. Its new workflow […]
ChatGPT Search Is Becoming More Selective: What New AI Search Data Means for Marketers
ChatGPT does not search the web for every answer—and the gap between being mentioned and being retrieved is becoming a core marketing challenge. In a new analysis of 66.6 million free, logged-out GPT-5.6 Luna responses, Ahrefs found that just 14.4% triggered a web search during August and September 2026. When ChatGPT did search, it ran […]
AI Search Visibility Is Not Brand Recall: 3 Marketing Fixes
AI search can put a brand in front of a buyer and still fail to make it memorable. A new survey of 1,000 U.S. adults found that just 26% said they remembered a company or product name after an AI-assisted comparison. Another 32% recalled general information without recalling which company it came from, while 42% […]
Cloudflare Web Search API Brings Live Web Search to AI Agents: What Marketers Need to Know
AI agents are moving from answering from memory to checking the live web before they answer. On October 2, Cloudflare launched its Web Search API in beta through AI Gateway, giving developers a way to route searches to Ceramic.ai, Exa, or Linkup and feed the resulting material into an AI application. For marketers, the important […]
Google Now Says AI-Generated Content Must Be Fact-Checked Before Publishing
Google has made its clearest recent statement yet about the human role in AI-assisted publishing. In an October 1 update, the company added that it is “critical to manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing.” The instruction explicitly extends beyond article text to title tags, meta descriptions, structured data, […]
Cohere Compass Cloud: Why Managed Enterprise AI Search Changes Marketing
Enterprise AI is moving from chat to action, making retrieval quality a board-level issue. On September 25, Cohere put Compass Cloud into private beta: a managed version of its Compass search and retrieval platform for applications built on enterprise data. Cohere will operate the retrieval pipeline and model inference, while customers connect through APIs, a […]
AI Search Visibility Is Fragmenting: The 76% GEO Warning
AI search visibility is not one leaderboard anymore. A current Rankability benchmark of AI citations found that no pair of AI platforms shared more than 24.1% of the pages they cited—roughly 76% divergence in source selection. For businesses investing in generative engine optimization (GEO), the implication is immediate: winning on one answer engine can conceal […]
Google AI Mode Shows the Same Products 21.6% More Expensive: What Marketers Need to Know
Google AI Mode is not simply replacing a list of links with a conversational answer. It is changing which products, sellers, and prices shoppers see first. A new Productrise study found that when the same product appeared in both Google AI Mode and traditional Search, the price shown in AI Mode was 21.6% higher on […]
Google’s EEA SEO Penalty Split: What Marketers Need to Know
Google has split one of its most consequential search-spam enforcement rules by geography. Beginning August 30, 2026, a manual action under Google’s site reputation abuse policy no longer directly demotes the affected section of a site for people searching inside the European Economic Area (EEA). Outside the EEA, the penalty still applies. The change follows […]
WebMCP: The New Standard for Agent-Ready Websites
AI search is moving from reading websites to using them. On August 25, OpenAI opened its WebMCP Challenge with Google Chrome, Cloudflare, Shopify, Netlify, Vercel and Render. The initiative asks builders to create sites whose functions can be called directly by AI agents, not merely viewed through a browser. OpenAI describes WebMCP as an experimental […]