Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google AI Mode in Chrome: Side-by-Side Browsing Changes AI Search (And GEO)
Google is quietly turning Chrome into an AI-powered research cockpit. This week, Google rolled out new capabilities for AI Mode in Chrome that keep its conversational search experience open next to the webpages you visit and let you feed AI Mode the context of your active tabs, images, and even files like PDFs (Google Blog). […]
Perplexity Personal Computer on Mac: What Agentic Assistants Mean for Marketing Ops
Perplexity just made a big move beyond “AI search.” On April 16, the company began rolling out Personal Computer on Mac—an assistant designed to work across your local files, native apps, and browser, with what Perplexity calls “secure orchestration.” (9to5Mac) If you lead an agency or in-house marketing team, this matters because the next wave […]
Google Expands Search Live to 200+ Countries: What It Means for AI Search, GEO, and Marketing
Google just made AI Mode more immediate and more action-oriented. In a March update recap, Google confirmed that Search Live (voice + camera, back-and-forth) is now available in more than 200 countries and territories where AI Mode is available, and that Canvas in AI Mode is rolling out across the U.S. in English as a […]
Google’s March 2026 Core Update Is Complete: What to Do Next for SEO + AI Search (GEO)
Google’s March 2026 Core Update is officially complete — and that matters because it ends the “we don’t know yet” period and starts the “measure, diagnose, fix” period. Google’s own Search Status Dashboard shows the update launched on March 27 and completed on April 8, with a completion note posted at 06:12 PDT. For business […]
Semrush: ChatGPT Sends 21.6% of Its Clicks to Google — What It Means for AI Search and GEO
In the last 24–48 hours, one dataset has quietly given marketers a clearer picture of what “AI search” really means in practice: where ChatGPT actually sends traffic, and when it decides to reach for live web data. Semrush analyzed more than 1 billion lines of U.S. clickstream data from October 2024 through February 2026 to […]
ChatGPT in Apple CarPlay: What Voice-First AI Search Means for Marketers in 2026
OpenAI just moved ChatGPT one step closer to becoming a true “always-on” assistant. In the latest release notes, OpenAI announced that ChatGPT is rolling out in Apple CarPlay—bringing hands-free, voice-first conversations into the dashboard experience for drivers. According to OpenAI, users with iOS 26.4+ can start new voice conversations from CarPlay and resume existing voice-mode […]
Yahoo Scout Is a New AI Answer Engine With 250M U.S. Users: What It Means for GEO and AI Search Visibility
Yahoo is back in the AI search race. The company has been rolling out Yahoo Scout, an AI answer engine built on Anthropic’s Claude and grounded with Microsoft Bing’s grounding API, positioning it to reach an enormous built-in audience across Yahoo Search, Mail, News, Finance, and Sports. According to Axios, Scout launched in beta inside […]
Bing Adds Grounding Query–Page Mapping: The New KPI for AI Search (GEO)
Microsoft just made AI Search optimization measurable. On March 23, Microsoft announced a new Grounding Query–Page Mapping feature inside Bing Webmaster Tools’ AI Performance dashboard, letting brands connect the “grounding queries” used in AI answers to the exact URLs being cited. That’s not a minor reporting tweak—it’s a blueprint for how Generative Engine Optimization (GEO) […]
ChatGPT Adds Location Sharing: Why AI Local Search Just Changed (and What Marketers Do Next)
What OpenAI just shipped (and why it’s a bigger deal than it sounds) On March 26, 2026, OpenAI added an opt-in Location Sharing setting in ChatGPT that lets users share device location so ChatGPT can deliver more relevant local recommendations, news, and weather. The setting is off by default and can be managed in Settings […]
Bing’s New AI Citation Reporting: How Grounding Query–Page Mapping Changes GEO Strategy
Microsoft just shipped a practical upgrade for anyone trying to win visibility in AI search: Bing Webmaster Tools now connects the “grounding queries” that trigger AI answers to the exact pages on your site that get cited. In other words, Microsoft is turning AI visibility from a vague concept into something you can diagnose and […]