Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Cloudflare Will Block AI Bots on Ad Pages by Default (Sept 15): What It Means for GEO, SEO, and Marketing Attribution
In a move that could reshape how brands earn visibility in AI answers, Cloudflare announced new controls that let site owners distinguish between Search, Agent, and Training automated traffic—and then set different rules for each category. Cloudflare also said that starting September 15, 2026, new domains onboarding to Cloudflare will allow Search crawlers by default […]
Google Adds an AI Search Toggle in Search Console: What It Means for SEO, GEO, and Lead Gen
Google just signaled a major shift in how brands and publishers should think about visibility in AI-powered search: the company is now testing a new control in Google Search Console that lets site owners decide whether their content can appear in (and help ground) generative AI Search experiences like AI Overviews, AI Mode, and AI […]
Google Search Console Adds Generative AI Reports (AI Overviews & AI Mode): What Marketers Do Next
Google just gave marketers something weve been asking for since AI Overviews first started reshaping SERPs: visibility measurement. On June 3, Google announced new Search Generative AI performance reports in Search Console dedicated reporting that shows how often your URLs appear inside generative AI features like AI Overviews and AI Mode, plus generative features […]
Google Search Console Adds AI Visibility Reporting: What the New Generative AI Reports Mean for SEO & GEO
Google is quietly giving site owners the first real measurement handle on what has become the most politically charged question in modern search: “Are we showing up in AI answers, and does it help us?” Google’s new Search Generative AI performance reports in Search Console add a dedicated view of your impressions inside generative AI […]
OpenAI and Broadcom’s Jalapeño Chip: Why Cheaper AI Inference Changes AI Search and Marketing
What happened (and why marketers should care) OpenAI and Broadcom unveiled Jalapeño, OpenAI’s first custom chip designed specifically for AI inference—the work of serving model responses in products like ChatGPT and agent tools like Codex, not training new models. In plain English: OpenAI is trying to make every generated answer cheaper, faster, and more predictable. […]
Google’s June 2026 Spam Update Finished Rolling Out: What It Means for SEO, GEO, and AI Search Visibility
Google’s newest spam-focused ranking change is already in the rearview mirror — and that’s exactly why business owners should pay attention now. According to reporting that tracked Google’s rollout, the Google June 2026 spam update began on June 24, 2026 (around noon) and finished on June 26, 2026 (around 2pm ET). Google described it as […]
Getty Images + OpenAI: Why Licensed Visuals Are Becoming the New AI Search Moat
AI search just got a lot more “media-native.” Getty Images announced a multi-year display agreement with OpenAI that brings Getty’s licensed visual libraries into ChatGPT’s search and discovery experiences. On the surface, this looks like a straightforward content partnership. Strategically, it’s a signal that the next phase of AI search will be defined by rights-cleared, […]
ChatGPT Adds Licensed Getty Images: Why AI Answers Are Becoming Licensed Distribution Channels
OpenAI announced yesterday that ChatGPT will begin surfacing licensed Getty Images photos directly inside its responses and ChatGPT Search results under a multi-year agreement with the world’s largest editorial photo agency. Getty already has a similar deal with Perplexity. According to The Verge’s June 22, 2026 reporting, this is the first major licensed image partnership […]
Google Confirms Robots Meta Tags Control AI Overviews and AI Mode: What Marketers Must Do Now
In the past week, more marketing teams have asked the same question: How do we control what our content contributes to AI-generated answers? Google quietly but explicitly answered it in its Search Central documentation: robots meta tags and related directives apply not only to classic Search results, but also to AI Overviews and AI Mode. […]
OpenAI Expands ChatGPT Ads to Japan: What It Means for AI Search Marketing in 2026
OpenAI has started a trial of advertisements inside ChatGPT for users in Japan — a meaningful signal that AI assistants are becoming a paid distribution channel, not just a research tool. For marketers, this is bigger than “yet another ad network.” It’s the first time a conversational interface with strong user trust is scaling toward […]