Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
ChatGPT Adds Location Sharing: Why AI Local Search Just Changed (and What Marketers Do Next)
What OpenAI just shipped (and why it’s a bigger deal than it sounds) On March 26, 2026, OpenAI added an opt-in Location Sharing setting in ChatGPT that lets users share device location so ChatGPT can deliver more relevant local recommendations, news, and weather. The setting is off by default and can be managed in Settings […]
Bing’s New AI Citation Reporting: How Grounding Query–Page Mapping Changes GEO Strategy
Microsoft just shipped a practical upgrade for anyone trying to win visibility in AI search: Bing Webmaster Tools now connects the “grounding queries” that trigger AI answers to the exact pages on your site that get cited. In other words, Microsoft is turning AI visibility from a vague concept into something you can diagnose and […]
Google’s March 2026 Core Update: What It Means for SEO, GEO, and AI Search Visibility
Google has begun rolling out the March 2026 Core Update—and for any business that depends on organic demand, this is the kind of change that can quietly rewrite your pipeline for weeks. Google’s Search Status Dashboard shows the rollout started March 27, 2026 (US/Pacific) and “may take up to 2 weeks to complete.” Search Engine […]
Google Expands Search Live Globally: What Multimodal AI Search Means for GEO and Marketing Attribution
Google just made a quiet but consequential change to how discovery works: Search Live—its conversational, multimodal search experience inside AI Mode—is now expanding globally to all languages and locations where AI Mode is available.[Google Blog](https://blog.google/products-and-platforms/products/search/search-live-global-expansion/) That brings Search Live to more than 200 countries and territories, meaning the “search box” is increasingly a microphone and […]
Google’s March 2026 Spam Update Finished Fast: What It Means for AI Content, SEO, and GEO
Google’s March 2026 spam update finished in under a day. That alone is the signal. When a global, all-language spam update ships and completes in roughly 20 hours, it typically means Google shipped a focused improvement to its spam-fighting systems (not a months-long, broad re-ranking experiment). According to Google’s Search Status Dashboard, the March 2026 […]
OpenAI Pivots ChatGPT Shopping to Product Discovery: What It Means for AI Search, GEO, and Ecommerce Marketing
OpenAI just signaled a major change in how “AI shopping” will actually work. On March 24, 2026, multiple outlets reported that OpenAI is moving ChatGPT commerce away from its “Instant Checkout” model and toward a product discovery and comparison experience—while pushing checkout back to merchant-controlled paths (merchant websites or merchant-built in-chat apps). For business owners […]
Google Is Testing AI-Written Headlines in Search: What It Means for SEO, GEO, and Brand Control
Google is now testing AI-generated rewrites of publishers’ headlines and website titles inside core Google Search results—not just inside Google Discover—according to reporting and Google confirmation published this week. That may sound like a minor UI tweak, but for marketers and publishers it’s a structural change: the “blue link” you thought you were optimizing might […]
Google Expands Personal Intelligence in AI Search: What It Means for GEO, Attribution, and Brand Visibility
Google just moved personalized AI search from “power user experiment” to mainstream reality. On March 17, Google announced it’s expanding “Personal Intelligence” across AI Mode in Search, the Gemini app, and Gemini in Chrome for U.S. users — including free-tier users in Gemini and Chrome as the rollout begins. In Google’s words, Personal Intelligence lets […]
Google Is Building an AI Opt-Out for Search—And It Could Reshape How Brands Approach GEO
Google announced on March 18, 2026 that it is developing new search controls to allow websites to specifically opt out of its generative AI features, including AI Overviews. The move comes as the UK’s Competition and Markets Authority (CMA) pressures the tech giant to address concerns about its dominance in search—and the impact AI-generated summaries […]
Perplexity’s Deep Research + Model Council: What It Means for GEO and AI Search Visibility
Perplexity Just Made AI Search More “Verifiable” — Here’s Why Marketers Should Care Over the last few weeks, Perplexity has quietly shipped a set of changes that matter far beyond “nice product updates.” They point to where AI search is going next: answers that are longer, more citation-heavy, and easier to audit — and that […]