Insights
Digital Marketing Trends
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Ads Is Upgrading Dynamic Search Ads to AI Max: What Marketers Must Do Before September
Google is sunsetting Dynamic Search Ads (DSA) — and replacing them with AI Max If you run Google Ads, you just got a quiet but meaningful deadline: Google says it will upgrade Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings to AI Max for Search starting in September. In the […]
Google Ads Customer Match API Changes (April 2026): What Marketers Must Do Now
Google just changed the plumbing behind Customer Match Google quietly drew a new line in the sand for first-party data activation: starting April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match, and inactive upload implementations can begin throwing errors instead of refreshing lists. The notice appears in the […]
Google Ads Customer Match API Changes (April 2026): What Marketers Must Do Now
Google just changed the plumbing behind Customer Match Google quietly drew a new line in the sand for first-party data activation: starting April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match, and inactive upload implementations can begin throwing errors instead of refreshing lists. The notice appears in the […]
State of AI Marketing 2026: Adoption Is High, but Proving ROI Is Getting Harder
AI adoption in marketing is no longer the question. Execution is. Jasper’s State of AI in Marketing 2026 survey of 1,400 marketers reports that 91% now actively use AI in their work (up from 63% last year). But the stat that should make CEOs pause is this: the share of marketers who say they can […]
AI Is the #1 Threat and Opportunity for Digital Agencies: What the Foxwell Founders 2026 Agency Report Reveals
Foxwell Founders and Motion released the 2026 State of Digital Marketing Agencies report on March 10, 2026, surveying hundreds of agency founders and leaders across 30 countries managing over $1 billion in monthly ad spend. The report found that 30% of agency leaders cite AI as the single biggest threat to their business over the […]
The AI Skills Gap Is Wider Than You Think: Only 3% of Marketers Consider Themselves AI Experts
A CoSchedule survey of 911 marketing professionals released in early March 2026 found that despite near-universal AI tool adoption, only 2.66% of marketers identify as AI experts—revealing a massive capability gap as teams are expected to scale AI-powered workflows. The report, titled ‘After the AI Shift: What Marketers Are Prioritizing in 2026,’ also found that […]
2026 Digital Marketing Predictions: The Year AI Search Goes Mainstream
2026 Digital Marketing Predictions: The Year AI Search Goes Mainstream Every year produces its share of bold digital marketing predictions that either barely materialize or understate the speed of change. 2026 is different in kind. The shifts underway are not speculative — they are continuations of measurable trends that have already fundamentally altered how consumers […]