Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Is Testing AI-Written Headlines in Search: What It Means for SEO, GEO, and Brand Control
Google is now testing AI-generated rewrites of publishers’ headlines and website titles inside core Google Search results—not just inside Google Discover—according to reporting and Google confirmation published this week. That may sound like a minor UI tweak, but for marketers and publishers it’s a structural change: the “blue link” you thought you were optimizing might […]
Google Expands Personal Intelligence in AI Search: What It Means for GEO, Attribution, and Brand Visibility
Google just moved personalized AI search from “power user experiment” to mainstream reality. On March 17, Google announced it’s expanding “Personal Intelligence” across AI Mode in Search, the Gemini app, and Gemini in Chrome for U.S. users — including free-tier users in Gemini and Chrome as the rollout begins. In Google’s words, Personal Intelligence lets […]
Google Is Building an AI Opt-Out for Search—And It Could Reshape How Brands Approach GEO
Google announced on March 18, 2026 that it is developing new search controls to allow websites to specifically opt out of its generative AI features, including AI Overviews. The move comes as the UK’s Competition and Markets Authority (CMA) pressures the tech giant to address concerns about its dominance in search—and the impact AI-generated summaries […]
Perplexity’s Deep Research + Model Council: What It Means for GEO and AI Search Visibility
Perplexity Just Made AI Search More “Verifiable” — Here’s Why Marketers Should Care Over the last few weeks, Perplexity has quietly shipped a set of changes that matter far beyond “nice product updates.” They point to where AI search is going next: answers that are longer, more citation-heavy, and easier to audit — and that […]
The Death of the Click: What Zero-Click Search Means for Your Business
The Death of the Click: What Zero-Click Search Means for Your Business The single most important fact in digital marketing right now is this: 60% of Google searches end without the user clicking on any website. On mobile devices, that figure reaches 77%. According to research by SparkToro and Datos, cited by the Boston Institute […]