Insights
AI Search
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Claims AI Search Sends ‘Billions of Clicks’ Weekly — But New Data Shows AI Overviews Can Cut CTR 58%
Google just put a new number on the table in the AI-search debate: “billions of clicks” sent to websites each week from AI features in Search. For business owners and marketing leaders, that statement is both reassuring and incomplete — because the best independent measurement we have says the presence of AI Overviews is compressing […]
Google AI Mode Now Connects to Apps: What It Means for AI Search, GEO, and Lead Generation
Google’s AI Mode is no longer just answering questions. It’s beginning to do things inside the answer layer by connecting to third‑party apps — a shift that changes where discovery happens, where clicks go, and how businesses should design their marketing funnel. According to The Verge, Google is rolling out the ability (starting this week […]
Google Brings AI Image Generation Into Search: What It Means for AI Overviews, GEO, and Conversion-First Creative
Google just made a move that blurs the line between “search engine” and “creative studio.” In a July 14, 2026 announcement, Google confirmed it is bringing image generation directly into AI Overviews in Search, powered by its latest Nano Banana image model—turning a text prompt into a “high-quality, custom visual made completely from scratch.” For […]
Previsible’s 2026 AI Discovery Report: Why Google AI Mode Matters Most (and How to Win GEO in H2 2026)
In a week packed with AI product announcements, one data point should reset how business leaders prioritize “AI search” work: AI discovery inside Google (AI Overviews + AI Mode) is already driving more AI-influenced traffic than every standalone LLM assistant combined, according to Previsible’s newly released 2026 State of AI Discovery report. Previsible’s benchmark tracked […]
Google Search I/O 2026: AI Mode Upgrades Marketers Must Act On Now
Google just signaled that AI-powered answers aren’t an experiment anymore — they’re becoming the default interface to search. In a post outlining its I/O 2026 Search updates, Google said it is “upgrading Search with Gemini 3.5 Flash … as the new default model in AI Mode for everyone globally,” and is rolling out a completely […]
Profound Launches Ads Studio: Measuring and Optimizing AI Search Ads with Paid Share of Voice
AI Search is rapidly becoming a paid media channelbut most advertisers are still using legacy measurement frameworks that were built for blue links, not conversational answers. On July 7, 2026, Profound announced Ads Studio, a new module designed to help marketers measure, benchmark, and optimize advertising performance inside AI-driven search experiencesincluding real user conversations in […]
Google Search Services History: The AI Training Update Marketers Can’t Ignore
In the past week, Google quietly changed a setting that affects almost every business that depends on search marketing: your interactions with Google’s “Search services” can now include saved media (images, files, audio, and video) that may be used to develop and improve Google’s AI models unless users opt out. The immediate takeaway for marketers […]
Profound Launches an Always-On ‘Aim’ Agent for AI Search: The Next Phase of GEO Operations
AI search has already changed how customers discover brands. The new challenge is operational: once you can measure brand visibility in ChatGPT, Gemini, and Perplexity, what do you do next—every day, at speed, without drowning in dashboards? On July 2, 2026, Profound announced Profound Aim, an “always-on background agent” designed to convert AI Search signals […]
Google Is Testing Gemini-Powered Ads Inside AI Mode: What It Means for Marketers (July 2026)
Google is starting to show what the paid-search playbook looks like when the search results page becomes a conversation. In a May 2026 announcement from Google, the company confirmed it’s testing new Gemini-built ad formats inside AI Mode — including Conversational Discovery ads and Highlighted Answers — along with an “independent AI explainer” displayed inside […]
Google’s New ‘Intelligent Search Box’ and AI Agents: What It Means for SEO, GEO, and Demand Gen
Google just signaled the next phase of AI search: it’s not only summarizing answers, it’s restructuring how people ask questions and (soon) delegating the follow-through to agents. In its latest Search updates, Google says it’s rolling out the biggest upgrade to the Search box in over 25 years—an “intelligent Search box” that expands for longer […]