Think about how many pages there are on your website. Probably not too many.
Now think about how often you update those pages. Probably not that often.
Well, blogging helps solve both of those problems.
Every time you write a blog post, it’s one more indexed page on your website, which means better web page optimization and more opportunities for you to show up in search engines and drive traffic to your website in organic search. We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself.
Blogging helps your website to drive new traffic to your website and works closely with search engines and social media to do that.
If you want the best Website Optimization Techniques, feel free to contact Real Internet Sales!