Whether you’re an entrepreneur or just an independent contractor, we are all salespeople. No matter what the size of your business, effective marketing can increase sales and boost profits. Here in Real Internet Sales, we will show you how to save time and money on marketing by implementing effective marketing strategies.
1- Understand your customer
Very often, we tend to focus too much on the numbers and our perspective as a business and we forget the most important thing in sales: Customer’s don’t buy products; they buy solutions.
Make a list of the benefits your customer will receive by purchasing your product or signing up for your services. This list should include tangible benefits, like improving workplace productivity, and intangible benefits, like feeling a sense of peace of mind.
Identify your ideal customer, once you know exactly the kind of customers you need for your business, it’s easier to create a full marketing strategy specialized for them.
2- Take a look of your Social Media Marketing Strategy
Some business tries to every social media channel possible in their current marketing strategy and doesn’t take a minute to think where their efforts should be focusing on. Try to choose the channels that have the most important based on your customers and your brand’s goals. Avoid overcomplicating a strategy with too many targets and objectives.
Simplicity is the key.
Here are a few things you should be looking at:
– What is your customer’s reaction to the post you’re currently doing? Do your followers react positively and engage with your content? Getting to this point takes time and effort with creating a positive brand persona on social.
– Are you only promoting yourself? People tend to engage with natural content, they don’t want to see advertising in every post. To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.