7001 St. Andrews Rd. #329 Columbia, SC 29212

Marketing Agencies In A Digital World

A Pricing Primer - You Get What You Pay For

Digital Marketing Agency Services


We believe the high demand for our digital marketing services is due to demonstrated success over the last 15 years, as well as the deep and broad Marketing Agencies Mediaexperience of our team, and our very collaborative approach in delivering results that you can measure.  And, we do measure and constantly evaluate your strategy and objectives.  Using third party software systems like Google Analytics, we can ensure your site is properly positioned in your key marketing areas.


Our experience has shown that success depends on having the right amount of time to devote toward creating, managing and evaluating digital marketing initiatives.  With so many options and channels nowadays for digital marketing, every project is different.  So we work with our customers to develop a custom strategy and project plan that matches their business objectives with the most appropriate web marketing channels.  We then evaluate budget and objectives.  Our approach is to lay out an effective budget to accomplish you’re stated goal then we will adjust based on your spending targets.


Most website design and build budgets are based on design and programming time.  Accordingly, the website cost itself is merely a function of how complex the task is (website design, website components, features, etc…) and any data programming that needs to be integrated into the website (multiple listing services, inventory software, membership data bases, etc…).  However, our pricing is incredibly competitive in this area.  We can give you the level of website design and service that your project needs on a very competitive budget.


A bit more complex is the SEO (Search Engine Optimization) and traffic component of the website.  But, frankly speaking, it is probably the most important consideration if you want a “successful website.”


You should think of hiring an SEO (Search Engine Optimization) firm much like you think of hiring a law firm. Frankly, it works much the same way in that consistent work has to be done on an ongoing basis to assure results. Over time, the more hours that are put in on particular search terms—the better the results are likely to be.


Here are some great articles on SEO services. Frankly, SEO is probably the single most important of your website and internet marketing presence. Our firm pursues a holistic methodology to SEO maximization, and since SEO is always a “moving target” and requires several approaches to ensure that the ‘ultimate goal’ of search position, we feel that the multifaceted approach gives us the best opportunity of success.


So, whats it cost? Frankly, the answer depends on what/how much and how quickly you want it to happen. Budgets can be a mix of PPC (Pay Per Click), organic optimization, and tangent internet marketing on other sources such as Blogs, local news and social media.


Here are some excellent articles from reputable sources:




Main points from this article:


Instant results.  True, some SEO tactics can get “instant results” by gaming the system.  Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines.  Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.


#1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.


Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”




Main points from this article:


Monthly Retainers


$250-$500 per month.  If you’ve got a small business that is limited geographically (e.g., landscaping company, dental office, self storage facility, restaurant, auto repair garage) then you may be able to get by with a budget in this range.  However, it’s at this level the most SEO snake oil is sold, so buyer beware.


$700-$1,500 per month.  If your market is limited geographically by the nature of your business, but it’s a larger population you’re targeting, then this budget should work fine for local marketing. $500 per month might work for a self storage company in a town with a population of 5,000, but will not get the same job done in a town of 50,000.  You may be able to pay $1,500 per month and get a decent national campaign if your business is extremely focused without too much competition. One of our clients sells a certain type of solar power component to the companies that put complete solar power systems together.  We run a global campaign for them, but it’s a pretty niche audience we’re targeting which keeps the price down.


$2,000-$6,000 per month.  If your target market is regional (e.g. intermountain west, west coast, east coast, midwest), national, or international you’re looking at a minimum of $2,000/month, and that’s if you’re selling a niche product or service without much competition.  The more mainstream the product, the more you’ll have to pay to rise above your competitors.


$10,000+ per month.  For a national or international campaign that isn’t focused on a niche audience, expect to pay more than $10,000 per month.  There is virtually no end to what you can do, despite some hype over the past year about over-optimization penalties.  You can never create too much high quality content, and for some companies a constant stream of new content is the SEO strategy for success, even if the cost of producing that content is quite high.


Also, the largest survey (though a bit dated in 2011) of SEO cost is also useful. As you will see, while our firm charges $75 per hour for SEO services, this worldwide survey places rates per hour between $76-200.  Currently, for most industries and most search terms, our rates are priced at the $75 per hour level.


Heres the survey:




SEO is a key component of your internet marketing success.  As such, it represents the largest single item spend of most successful firms advertising budget today.  As the Forbes article cited above indicates, its really not a cost at all but rather an investment.  It is your single most important marketing investment.


Contact us today to find out more.



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