Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Marketing Live 2026: Gemini-Powered AI Mode Ads Change Search Marketing
Google just changed what “search ads” mean in the AI era At Google Marketing Live 2026, Google signaled a clear direction: as AI Mode becomes the front door to discovery, ads must behave less like banners and more like answers. Google announced it is “testing two new types of ads” in AI Mode, built with […]
OpenAI Expands ChatGPT Ads Globally: What Marketers Need to Do Now
OpenAI is turning ChatGPT into a new paid media channel. Over the coming weeks, OpenAI will begin testing ads inside ChatGPT in the U.K., Brazil, Japan, South Korea, and Mexico—expanding beyond the initial pilot markets (the U.S., Canada, Australia, and New Zealand). (Digiday) For business owners and agency leaders, this matters for one reason: if […]
ChatGPT Ads Go Global: What OpenAI’s Rollout Means for AI Marketing in 2026
OpenAI is moving fast to turn ChatGPT into a serious media channel. This week, it began expanding its ChatGPT ads pilot beyond the earliest test countries and opened the door to self-serve buying in the U.S.—a combination that signals conversational AI is becoming a scalable performance and brand platform, not just an experiment. According to […]
OpenAI’s ChatGPT Ads Manager: What the Self-Serve Rollout Means for Performance Marketing
OpenAI just made ChatGPT ads a lot more “buyable.” Here’s why that changes performance marketing. In the last year, business leaders have watched generative AI reshape how people research, compare, and decide. This week, that shift got a very real monetization layer: OpenAI is expanding its ChatGPT ads pilot with a beta self-serve Ads Manager, […]
OpenAI’s Self-Serve ChatGPT Ads Manager: What It Means for AI Search, GEO, and Performance Marketing
OpenAI just made ChatGPT Ads “real” for performance marketers In the last few days, OpenAI expanded ChatGPT Ads with a self-serve Ads Manager (beta) in the U.S., plus cost-per-click (CPC) buying and a clearer measurement roadmap—signals that ChatGPT is moving from “brand experiment” to an operational ad channel you can actually manage like search and […]
OpenAI Opens Self-Serve ChatGPT Ads + Upgrades Its Default Model: What Marketers Should Do Next
OpenAI just did two things that should force every performance marketer and agency leader to revisit their 2026 playbook: it made GPT-5.5 Instant the default model inside ChatGPT, and it opened a beta self-serve Ads Manager to U.S. advertisers, adding CPC buying on top of CPM. That combination matters because it tightens the feedback loop […]
Google Upgrades Dynamic Search Ads to AI Max: What Advertisers Must Do Before September
Google is about to force a major change in how many Search advertisers run “set-and-forget” discovery campaigns. In a recent update, Google announced that starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match will be automatically upgraded to AI Max for Search campaigns (Google). If you’ve relied […]
ChatGPT Ads Go Performance: CPC Pricing + Conversion Pixel (What Marketers Should Do Now)
In the past month, the most important battleground in digital advertising has quietly shifted from the search results page to the chat interface. OpenAI is now testing cost-per-click (CPC) ads inside ChatGPT, with early reporting putting clicks in the $3–$5 range and noting that CPM pricing has softened since launch earlier this year (Search Engine […]
Intuit’s Mailchimp App Is Now Inside ChatGPT: What It Means for AI Marketing Ops
What happened (and why it matters) Intuit says its TurboTax, Credit Karma, QuickBooks, and Mailchimp apps are now live inside ChatGPT for logged-in Free, Plus, and Pro users in the U.S., on web and mobile (Intuit). For marketing leaders, the headline is Mailchimp: Intuit says the Mailchimp app can help teams “execute coordinated, multichannel marketing […]
ChatGPT Adds Write Actions for Box, Notion, Linear, and Dropbox: What It Means for AI Marketing Ops
OpenAI just gave ChatGPT “hands,” not just “eyes” Over the last week, most marketing teams have been asking the same question: “Will AI search steal our traffic?” Today’s more urgent question is operational: “Will AI start doing our work inside the tools we already run on?” On March 27, OpenAI rolled out updated Box, Notion, […]