Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Kinetik For Teams Launches an AI Agent for Influencer Marketing: What Brands Need to Know
Influencer marketing is growing fast, but the operational work behind it still looks like a spreadsheet, inbox, and reporting-dashboard problem. On August 13, Kineto, an AI company spun out of JetBrains, launched Kinetik For Teams, an AI agent that runs influencer and content marketing from inside Slack and WhatsApp. The product is designed to find […]
Google Smart Bidding Changes August 17: What Marketers Must Do
Google is changing how its AI-powered Smart Bidding behaves on August 17, and the deadline is close. Budget-limited Search, Shopping, Performance Max, Demand Gen and Travel campaigns using Target CPA or Target ROAS will optimize more consistently toward the number an advertiser entered—not necessarily the better efficiency the campaign has been delivering. Google says the […]
AI Commerce Is Here: 69% of Americans Would Let AI Buy
AI commerce has crossed a psychological threshold. New research from global media and creative agency Croud finds that 69% of Americans are open to letting an AI purchase on their behalf without asking for approval first. That is not a futuristic edge case; it is a signal that product discovery, brand consideration and checkout are […]
AI Search Visibility: Ally’s Machine-Readable Brand Playbook
Ally Financial is offering marketers a useful warning: AI search visibility now depends on more than what your campaigns say. It is the reputation an AI system can assemble from customer experiences, employee reviews, product decisions, media coverage, and the clarity of your own information. In a recent Fortune report, Ally Financial CMO Andrea Brimmer […]
Adobe Brings 70+ Creative Tools to ChatGPT: The New AI Marketing Production Stack
Adobe has put a production studio inside ChatGPT. On August 6, Adobe introduced a unified plugin that brings more than 70 tools from Photoshop, Firefly, Premiere, Acrobat, Adobe Express, Lightroom, Illustrator, InDesign, Stock, and other products into the conversation. The plugin is available globally on ChatGPT web and app and works across ChatGPT Work and […]
AnyMind Launches AnyAI Agent: Why AI Marketing Is Moving to Autonomous Execution
AnyMind Group launched AnyAI Agent on August 3, a marketing and e-commerce system designed to move beyond AI assistance into governed execution. The platform connects company data, operating procedures and business rules so an agent can observe information, analyze performance, create outputs and carry out approved actions across connected systems. For business owners and agency […]
Time Is Serving Ads to AI Agents: The New GEO Battlefield
AI search is becoming an advertising environment for machines, not just a traffic source for humans. Time has begun selling sponsored content designed to be read by AI agents, with Ally Bank and Project Management Institute among the first buyers. The experiment is a signal for every marketing leader: GEO is moving from “How do […]
EU AI Act Transparency Rules: What Marketers Must Change Now
August 2, 2026 is the day AI transparency moves from policy language to marketing operations. The European Commission says its AI Office and national authorities will begin enforcing the Artificial Intelligence Act, while new transparency requirements take effect for certain AI systems. Chatbots must make clear when people are dealing with AI, deepfakes must be […]
Microsoft Retires Predictive Matching and Folds It Into AI Max: What This Means for Paid Search in 2026
Microsoft Advertising just made a quiet but consequential change to how Search campaigns expand beyond your keyword list: it is retiring Predictive Matching and folding that capability into AI Max as Search term matching. According to coverage of the notice embedded in Microsoft’s help documentation, the platform message states: “Predictive Matching is moving to Search […]
Shopify Turns AI Into a Marketing Operator: What Campaign Autopilot and Performance-Priced Shop Campaigns Mean for Growth
Shopify is quietly making a very big bet: the next wave of marketing growth for ecommerce won’t come from merchants stitching together five ad platforms, three attribution dashboards, and an email tool. It will come from native, AI-driven marketing execution inside the commerce operating system itself. In the last few weeks, Shopify has pushed two […]