Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
96% of B2B Marketers Now Use AI: Key Findings from Demand Gen Report’s 2026 B2B Trends Study
Demand Gen Report released its 2026 B2B Trends Research Report on March 9, surveying over 300 B2B marketers across industries and revealing near-universal AI adoption. An overwhelming 96% of respondents use AI in their roles, with 47% ranking it as the trend they are most excited about and 45% identifying efficiency as AI’s primary benefit. […]
Google AI Mode Shopping Ads: What Marketers Must Do as Sponsored Listings Move Into Answers
Google is now placing shopping ads inside AI Mode conversations For years, search ads lived in a predictable place: above or below a list of links. That mental model is breaking. Google has begun testing a new shopping ad format inside AI Mode—its conversational search experience—so sponsored product listings appear within the AI-generated answer flow, […]
Why Your Competitors Are Winning AI Search (And What to Do About It)
Why Your Competitors Are Winning AI Search (And What to Do About It) Here is a scenario playing out across virtually every industry right now: a company with stronger content, better products, and a longer track record is losing AI search citations to a younger competitor who optimized for AI visibility six months ago. The […]
How AI Is Rewriting the Rules of Digital Advertising
How AI Is Rewriting the Rules of Digital Advertising Three years ago, a mid-sized e-commerce brand could run a profitable Google campaign by manually selecting audiences, writing ad copy, and tweaking bids on a weekly basis. That era is over. AI has not merely improved digital advertising — it has restructured every layer of it, […]