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AI Marketing Intelligence
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Supermetrics Reveals the Harsh Truth: 80% of Marketers Feel AI Pressure but Only 6% Have Actually Embedded It
Supermetrics released its 2026 Marketing Data Report in mid-March, based on a survey of 435 global marketers, revealing a striking disconnect between AI ambition and AI execution. While 80% of marketers feel pressure to adopt AI—with 89% of that pressure coming from the C-suite or board—only 6% have successfully embedded AI into their daily workflows. […]
The AI Skills Gap Is Wider Than You Think: Only 3% of Marketers Consider Themselves AI Experts
A CoSchedule survey of 911 marketing professionals released in early March 2026 found that despite near-universal AI tool adoption, only 2.66% of marketers identify as AI experts—revealing a massive capability gap as teams are expected to scale AI-powered workflows. The report, titled ‘After the AI Shift: What Marketers Are Prioritizing in 2026,’ also found that […]
Anthropic Launches the Claude Marketplace: A New Enterprise AI App Store Reshaping Marketing Tech Procurement
Anthropic launched the Claude Marketplace in limited preview around March 6–11, 2026, creating a B2B app store where enterprises can purchase Claude-powered software from third-party partners—including Snowflake, GitLab, Harvey AI, Replit, Rogo, and Lovable—using their existing Anthropic spending commitments. Unlike traditional software marketplaces, Anthropic is not taking a commission on transactions, positioning the platform as […]
Meta’s ‘Avocado’ AI Model Delayed to May After Falling Short of Google and OpenAI Benchmarks
The New York Times reported on March 12, 2026, that Meta has delayed the release of its flagship next-generation AI model—codenamed Avocado—to at least May after it failed to meet the performance benchmarks of rivals Google and OpenAI in reasoning, coding, and writing assessments. While Avocado outperformed Meta’s earlier models and Google Gemini 2.5, it […]
Google Brings Gemini AI to Docs, Sheets, Slides, and Drive—And What It Means for Content Marketers
Google announced on March 10, 2026, that it is rolling out a major expansion of Gemini-powered capabilities to Google Workspace, enabling users to generate fully formatted documents, spreadsheets, and presentations by drawing on data from Gmail, Chat, and Drive simultaneously. The features, which launched in beta for Google AI Ultra and Pro subscribers, position Workspace […]
Amazon Wins Court Order Blocking Perplexity’s AI Shopping Agent—What It Means for Agentic Commerce
A federal judge issued a temporary injunction on March 10, 2026, blocking Perplexity’s Comet AI browser from accessing Amazon’s platform after Amazon sued the startup for unauthorized access. The ruling found “essentially undisputed” evidence that Comet was accessing Amazon’s systems without proper disclosure and cited over $5,000 in employee time Amazon spent defending against the […]
96% of B2B Marketers Now Use AI: Key Findings from Demand Gen Report’s 2026 B2B Trends Study
Demand Gen Report released its 2026 B2B Trends Research Report on March 9, surveying over 300 B2B marketers across industries and revealing near-universal AI adoption. An overwhelming 96% of respondents use AI in their roles, with 47% ranking it as the trend they are most excited about and 45% identifying efficiency as AI’s primary benefit. […]
GEO Goes Mainstream: The Best Generative Engine Optimization Tools Marketers Are Using in 2026
Generative Engine Optimization has shifted from an emerging tactic to a core discipline, with a new wave of purpose-built tracking tools—SE Ranking, Scrunch AI, Peec AI, and Athena HQ—enabling brands to monitor their inclusion inside AI-generated answers at scale. Unlike traditional rank trackers, these platforms measure citation frequency, brand framing, and competitive replacement patterns across […]
ChatGPT Ads Are Here: What OpenAI’s Ad Test Means for AI Marketing in 2026
OpenAI just turned a long-running industry rumor into a real, measurable channel: it has begun testing ads inside ChatGPT in the U.S. for logged-in adult users on its Free and Go tiers, with ads displayed below responses and clearly labeled as sponsored. This is not a “banner ad bolted onto a chatbot.” It’s the first […]
Google AI Mode Shopping Ads: What Marketers Must Do as Sponsored Listings Move Into Answers
Google is now placing shopping ads inside AI Mode conversations For years, search ads lived in a predictable place: above or below a list of links. That mental model is breaking. Google has begun testing a new shopping ad format inside AI Mode—its conversational search experience—so sponsored product listings appear within the AI-generated answer flow, […]
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