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AI Marketing Intelligence
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
AI Overviews CTR Rebound: What Seer’s 2026 Data Means for GEO and AI Search Strategy
What just happened (and why you should care) Google’s AI Overviews (AIO) have been blamed for “killing clicks,” but new data shows the real story is more nuanced — and more actionable for business leaders. In Seer Interactive’s 2026 update (based on 53 brands, 5.47M tracked queries, and 2.43B organic impressions), organic CTR on queries […]
Google’s ‘Agentic Era’ Shift: What Marketers Should Do Next
Google used a May 4 recap of its April releases to make one message clear: we’re moving from “AI tools” to agentic workflows—systems that can execute multi-step work with guardrails, not just generate text. At Cloud Next ’26 alone, Google says it made “over 260 announcements” and hosted “more than 32,000 attendees,” underscoring how fast […]
Google Ads Is Auto-Upgrading Dynamic Search Ads to AI Max: What Marketers Must Do Before September 2026
Google is about to force a structural change in how many advertisers run Search. In a recent announcement, Google confirmed that starting in September 2026, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and the campaign-level broad match setting will be automatically upgraded to AI Max for Search campaigns. Google also claims advertisers […]
OpenAI’s Marketing Cookies and Conversion Pixel: What AI Ads Mean for Marketers
OpenAI just made a quiet move that should get every marketer’s attention Over the last few days, OpenAI has been putting real ad-tech plumbing in place: marketing cookies that can measure campaign performance and a conversion pixel that appears designed for European consent requirements. That combination is the difference between “people talk about us” and […]
Google Upgrades Dynamic Search Ads to AI Max: What Advertisers Must Do Before September
Google is about to force a major change in how many Search advertisers run “set-and-forget” discovery campaigns. In a recent update, Google announced that starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match will be automatically upgraded to AI Max for Search campaigns (Google). If you’ve relied […]
Perplexity Adds SEO/GEO Website Audits: What It Means for AI Search Visibility
Perplexity just shipped a signal that GEO is moving from a theory into an operational workflow: its “Computer” product now includes enterprise workflows for website generation and a website audit covering SEO/GEO, accessibility, brand positioning, and more.Perplexity changelog For agencies and in-house teams, that’s a preview of the next era of search: AI systems won’t […]
OpenAI Models on Amazon Bedrock: What It Means for AI Marketing Ops (and Vendor Lock-In)
OpenAI just landed inside AWS. That’s bigger than a cloud partnership. In the last 48 hours, AWS quietly made a move that changes how enterprise teams will standardize AI across their stack: Amazon Bedrock now offers the latest OpenAI models, Codex, and a new offering called Amazon Bedrock Managed Agents (all in limited preview). According […]
Adthena Launches ChatGPT AdBridge: How to Migrate Google Ads Into AI Search Advertising
ChatGPT Ads just became easier to operationalize ChatGPT Ads are moving from “interesting pilot” to “real line item” fast — and the big unlock is operational, not theoretical. This week, Adthena launched AdBridge, a tool designed to convert existing Google Ads campaigns into formats ready for ChatGPT advertising, including keyword lists, negative keywords, and competitive […]
Google Tests an ‘AI’ Label on Search Ads: What It Means for Advertisers
Google is testing a new “AI” label on certain Search ads (sponsored results) on mobile. According to Search Engine Roundtable, the label appears as either a rounded “AI” pill or an “AI” label with an information icon — and clicking it currently does nothing (no explainer, no disclosure panel) (Search Engine Roundtable). At first glance, […]
Google Is Auto-Upgrading Dynamic Search Ads to AI Max: What Advertisers Must Do Before September
Google just put a deadline on one of the most common “set-it-and-forget-it” Search growth levers: Dynamic Search Ads (DSAs). In a new announcement, Google says it will automatically upgrade campaigns using DSAs (plus Automatically Created Assets and campaign-level broad match) into AI Max for Search starting in September 2026—and it will also stop allowing new […]
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