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AI Marketing Intelligence
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Adds ‘How This Ad Was Made’ AI Disclosures: What It Means for Advertisers in 2026
Google just made AI use in advertising visible to the public at scale. Starting this month, viewers can open My Ad Center on an ad and see a new section called “How this ad was made” that indicates whether the ad creative was created or edited with AI. For business owners and agency leaders, this […]
Previsible’s 2026 AI Discovery Report: Why Google AI Mode Matters Most (and How to Win GEO in H2 2026)
In a week packed with AI product announcements, one data point should reset how business leaders prioritize “AI search” work: AI discovery inside Google (AI Overviews + AI Mode) is already driving more AI-influenced traffic than every standalone LLM assistant combined, according to Previsible’s newly released 2026 State of AI Discovery report. Previsible’s benchmark tracked […]
Google Starts Labeling AI-Generated Ads: What ‘How This Ad Was Made’ Means for Marketers
Google just made “AI-made ads” a first-class disclosure — and it changes how performance marketing works Last week, Google quietly crossed an important threshold for marketers: it began rolling out a new “How this ad was made” disclosure that tells users when generative AI was used to create or edit an ad, accessible from the […]
Meta Debuts Muse Spark 1.1: What Paid, Agentic AI Means for Marketing Ops in 2026
Meta just crossed a line that matters to every agency and growth team: it’s no longer positioning its most advanced AI as “a feature inside social apps.” It’s selling it directly to developers. On July 9, Meta released developer access to its new Muse Spark 1.1 model in a public preview, alongside the new Meta […]
OpenAI Launches ChatGPT Work: Why ‘Deliverables-First AI’ Just Changed Marketing Ops
OpenAI launched something yesterday that reframes what “using AI” actually means. ChatGPT Work isn’t a chatbot with new features — it’s an agent that takes a business goal and returns the finished deliverable. Sheets. Slides. Docs. Full web apps. Not drafts you edit, but completed work you ship. It runs on GPT-5.6, the model the […]
Meta Launches Muse Image for Advantage+ Creative: What AI-Generated Ads Mean for Marketers
In the past, Meta’s biggest performance advantage was distribution: billions of people, relentless targeting improvements, and an auction that rewards relevance. This week, Meta made a move that directly targets the last “human bottleneck” in paid social: creative production. On July 7, Meta introduced Muse Image, its first image-generation model from Meta Superintelligence Labs, and […]
Google Search I/O 2026: AI Mode Upgrades Marketers Must Act On Now
Google just signaled that AI-powered answers aren’t an experiment anymore — they’re becoming the default interface to search. In a post outlining its I/O 2026 Search updates, Google said it is “upgrading Search with Gemini 3.5 Flash … as the new default model in AI Mode for everyone globally,” and is rolling out a completely […]
Profound Launches Ads Studio: Measuring and Optimizing AI Search Ads with Paid Share of Voice
AI Search is rapidly becoming a paid media channelbut most advertisers are still using legacy measurement frameworks that were built for blue links, not conversational answers. On July 7, 2026, Profound announced Ads Studio, a new module designed to help marketers measure, benchmark, and optimize advertising performance inside AI-driven search experiencesincluding real user conversations in […]
Google Search Services History: The AI Training Update Marketers Can’t Ignore
In the past week, Google quietly changed a setting that affects almost every business that depends on search marketing: your interactions with Google’s “Search services” can now include saved media (images, files, audio, and video) that may be used to develop and improve Google’s AI models unless users opt out. The immediate takeaway for marketers […]
Profound Launches an Always-On ‘Aim’ Agent for AI Search: The Next Phase of GEO Operations
AI search has already changed how customers discover brands. The new challenge is operational: once you can measure brand visibility in ChatGPT, Gemini, and Perplexity, what do you do next—every day, at speed, without drowning in dashboards? On July 2, 2026, Profound announced Profound Aim, an “always-on background agent” designed to convert AI Search signals […]
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