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AI Marketing Intelligence
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
72% of Gen Z Have Punished a Brand Over AI Marketing
News hook: A new Rival Technologies study delivers a warning that should change how brands talk about AI marketing: 72% of Gen Z respondents say they have taken direct action against a brand after encountering AI-generated marketing. That includes unfollowing, complaining, unsubscribing and, for 43%, stopping a purchase altogether. The finding matters because the efficiency […]
InMobi’s AI Media-Buying Agent: What Agencies Need to Know
News hook: InMobi Advertising announced on August 13 that it has placed a conversational AI agent inside Buyer Hub, its self-serve programmatic deal platform, while opening that platform to agencies and managed-service demand-side platforms. The release matters because it moves AI from campaign ideation into the operational layer where media teams discover inventory, build deals, […]
Kinetik For Teams Launches an AI Agent for Influencer Marketing: What Brands Need to Know
Influencer marketing is growing fast, but the operational work behind it still looks like a spreadsheet, inbox, and reporting-dashboard problem. On August 13, Kineto, an AI company spun out of JetBrains, launched Kinetik For Teams, an AI agent that runs influencer and content marketing from inside Slack and WhatsApp. The product is designed to find […]
Google Smart Bidding Changes August 17: What Marketers Must Do
Google is changing how its AI-powered Smart Bidding behaves on August 17, and the deadline is close. Budget-limited Search, Shopping, Performance Max, Demand Gen and Travel campaigns using Target CPA or Target ROAS will optimize more consistently toward the number an advertiser entered—not necessarily the better efficiency the campaign has been delivering. Google says the […]
AI Commerce Is Here: 69% of Americans Would Let AI Buy
AI commerce has crossed a psychological threshold. New research from global media and creative agency Croud finds that 69% of Americans are open to letting an AI purchase on their behalf without asking for approval first. That is not a futuristic edge case; it is a signal that product discovery, brand consideration and checkout are […]
AI Search Visibility: Ally’s Machine-Readable Brand Playbook
Ally Financial is offering marketers a useful warning: AI search visibility now depends on more than what your campaigns say. It is the reputation an AI system can assemble from customer experiences, employee reviews, product decisions, media coverage, and the clarity of your own information. In a recent Fortune report, Ally Financial CMO Andrea Brimmer […]
OpenAI Retires ChatGPT Atlas: AI Search Moves Into Workflows
OpenAI’s ChatGPT Atlas shutdown is more than a failed browser experiment. It is a distribution decision that will shape how customers discover brands, research vendors, and complete online tasks. OpenAI’s scheduled Aug. 9 sunset for Atlas has now passed. The company says it is “deprecating Atlas and moving browser-based agentic capabilities into ChatGPT and Codex,” […]
Google Rewires Its AI Leadership: What the Gemini Shake-Up Means for Search Marketers
Google has just redrawn the org chart behind the AI products that increasingly shape discovery. Demis Hassabis is moving from day-to-day CEO of Google DeepMind to Chair of the unit and Chief Scientist of Alphabet, while Koray Kavukcuoglu takes operational leadership as SVP of Google DeepMind. The distinction matters to every business that depends on […]
Marketers Are Putting 24% of Search Budgets Into AI Visibility: Close the GEO Gap
AI search has moved from an experiment to a budget line. A new Digiday analysis published August 7 shows marketers now route about 24% of search or content budgets to AI visibility work. Fractl’s underlying survey found 82% of marketers have allocated at least some budget to the effort, while 43% are putting more than […]
Adobe Brings 70+ Creative Tools to ChatGPT: The New AI Marketing Production Stack
Adobe has put a production studio inside ChatGPT. On August 6, Adobe introduced a unified plugin that brings more than 70 tools from Photoshop, Firefly, Premiere, Acrobat, Adobe Express, Lightroom, Illustrator, InDesign, Stock, and other products into the conversation. The plugin is available globally on ChatGPT web and app and works across ChatGPT Work and […]
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