Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
InMobi’s Agent-Readiness Scan Exposes the E-Commerce Gap AI Shopping Agents Will Hit
AI shopping agents are beginning to move from product research to checkout, but most online stores may not be ready for an agent to complete the journey. On October 5, InMobi launched “Ready, Set, Agent,” a free storefront assessment, alongside research covering three million U.S. e-commerce merchants. Its findings offer a timely warning for retailers: […]
TikTok Ad Network Opens to U.S. Advertisers: What 400,000 Apps Mean for AI Marketing
TikTok is making a consequential change to its advertising footprint: U.S. advertisers are being invited onto its global TikTok Ad Network, which spans nearly 400,000 third-party apps. Announced October 5 alongside new AI campaign tools, the move gives brands a way to extend TikTok-managed campaigns beyond the short-video app—and hints at a future in which […]
AI Deployment Is the New Bottleneck: Anthropic Puts $100M Behind Enterprise AI Talent
Anthropic is putting $100 million behind a program to train 10,000 “Frontier Deployed Engineers” by the end of 2027. The new Claude Frontier Academy is designed to move engineers from classroom exercises into real enterprise deployments, with initial cohorts drawn from Accenture, Bain, Capgemini, Commonwealth Bank of Australia, Deloitte, McKinsey, Morgan Stanley and Novo Nordisk. […]
Google Gemini Skills Bring Reusable AI Workflows to Marketing Teams
Google is turning Gemini prompts into reusable, stackable workflows. Announced September 30, Gemini Skills let people save custom instructions, call them from chat, and combine them for more involved tasks. For marketing leaders, this is more than a shortcut: it creates a practical way to standardize repeatable work such as campaign briefs, brand-voice checks, and […]
Amazon Ads Agent Signals a New Era of AI-Run Advertising Campaigns
Amazon is moving its advertising business from a collection of buying tools toward an AI-directed campaign system. Announced September 29 at unBoxed 2026, Amazon Ads Agent unifies the experience previously split between Amazon’s demand-side platform and Ads Console. Its Full-Funnel Campaigns can coordinate sponsored ads, display, video, and streaming TV under one budget, while Amazon’s […]
AI Marketing Measurement Is Faster. Why Are Business Decisions Still Stalled?
A new global survey of senior marketers puts a number on a challenge many leadership teams recognize: only 3% say their organizations are fully prepared to use AI in marketing measurement. More striking, 62% say AI-driven speed has improved marketing mix modeling (MMM), but 58% still see a gap between measurement insights and the decisions […]
Open-Weight AI Takes 56% of Vercel Tokens: Why Marketers Need Model Routing Now
The economics of enterprise AI just changed in public. Financial Times reporting published September 27 says open-weight models now account for 56% of Vercel’s AI Gateway token volume, up from 7% in December, while open models handle 40% of AT&T’s AI workloads. Executives mentioned “open-weight” or “open-source” models six times more often on U.S. earnings […]
Dataiku Agent Management Signals the Next AI Marketing Requirement
AI marketing is moving from isolated experiments to a portfolio of autonomous systems—and most companies cannot say exactly what they have deployed. On September 24, Dataiku announced Agent Management, a standalone control layer that discovers AI agents across competing platforms, measures their technical and business performance, and flags risk. General availability is scheduled for October, […]
Adobe Brings Creative AI Into Gemini and Claude: The New Marketing Production Stack
Adobe just made the AI marketing stack more distributed. On September 24, the company launched Adobe in Gemini, putting Photoshop, Lightroom, Adobe Express and Firefly capabilities inside Google’s assistant, while expanding its Claude integration with Acrobat and interactive editing. The launch is available globally in Gemini across all plans and in Claude and Claude Code […]
Meta Muse Mail and Agentic Checkout: The New AI Marketing Channel
Meta just gave its AI agent a mailbox. In its September 24 recap of Meta Connect 2026, the company said Muse will soon have its own email address so people can forward messages to it or add it to a thread “to get things done.” The same update adds ten retail connectors, Shop Pay and […]