Insights
AI Marketing
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
OpenAI’s Self-Serve ChatGPT Ads Manager: What It Means for AI Search, GEO, and Performance Marketing
OpenAI just made ChatGPT Ads “real” for performance marketers In the last few days, OpenAI expanded ChatGPT Ads with a self-serve Ads Manager (beta) in the U.S., plus cost-per-click (CPC) buying and a clearer measurement roadmap—signals that ChatGPT is moving from “brand experiment” to an operational ad channel you can actually manage like search and […]
OpenAI Opens Self-Serve ChatGPT Ads + Upgrades Its Default Model: What Marketers Should Do Next
OpenAI just did two things that should force every performance marketer and agency leader to revisit their 2026 playbook: it made GPT-5.5 Instant the default model inside ChatGPT, and it opened a beta self-serve Ads Manager to U.S. advertisers, adding CPC buying on top of CPM. That combination matters because it tightens the feedback loop […]
Google Upgrades Dynamic Search Ads to AI Max: What Advertisers Must Do Before September
Google is about to force a major change in how many Search advertisers run “set-and-forget” discovery campaigns. In a recent update, Google announced that starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match will be automatically upgraded to AI Max for Search campaigns (Google). If you’ve relied […]
ChatGPT Ads Go Performance: CPC Pricing + Conversion Pixel (What Marketers Should Do Now)
In the past month, the most important battleground in digital advertising has quietly shifted from the search results page to the chat interface. OpenAI is now testing cost-per-click (CPC) ads inside ChatGPT, with early reporting putting clicks in the $3–$5 range and noting that CPM pricing has softened since launch earlier this year (Search Engine […]
Intuit’s Mailchimp App Is Now Inside ChatGPT: What It Means for AI Marketing Ops
What happened (and why it matters) Intuit says its TurboTax, Credit Karma, QuickBooks, and Mailchimp apps are now live inside ChatGPT for logged-in Free, Plus, and Pro users in the U.S., on web and mobile (Intuit). For marketing leaders, the headline is Mailchimp: Intuit says the Mailchimp app can help teams “execute coordinated, multichannel marketing […]
ChatGPT Adds Write Actions for Box, Notion, Linear, and Dropbox: What It Means for AI Marketing Ops
OpenAI just gave ChatGPT “hands,” not just “eyes” Over the last week, most marketing teams have been asking the same question: “Will AI search steal our traffic?” Today’s more urgent question is operational: “Will AI start doing our work inside the tools we already run on?” On March 27, OpenAI rolled out updated Box, Notion, […]
OpenAI + Smartly: Conversational ChatGPT Ads Are the Next Big Shift in AI Marketing
OpenAI is quietly turning ChatGPT into a new ad surface—and the next step isn’t “better targeting.” It’s a new format: ads that behave like the product itself. On April 1, OpenAI signed Smartly as its first creative adtech partner, with the explicit goal of evolving ChatGPT ads from basic sponsored placements into interactive, conversational ad […]
Supermetrics Reveals the Harsh Truth: 80% of Marketers Feel AI Pressure but Only 6% Have Actually Embedded It
Supermetrics released its 2026 Marketing Data Report in mid-March, based on a survey of 435 global marketers, revealing a striking disconnect between AI ambition and AI execution. While 80% of marketers feel pressure to adopt AI—with 89% of that pressure coming from the C-suite or board—only 6% have successfully embedded AI into their daily workflows. […]
Anthropic Launches the Claude Marketplace: A New Enterprise AI App Store Reshaping Marketing Tech Procurement
Anthropic launched the Claude Marketplace in limited preview around March 6–11, 2026, creating a B2B app store where enterprises can purchase Claude-powered software from third-party partners—including Snowflake, GitLab, Harvey AI, Replit, Rogo, and Lovable—using their existing Anthropic spending commitments. Unlike traditional software marketplaces, Anthropic is not taking a commission on transactions, positioning the platform as […]
Google Brings Gemini AI to Docs, Sheets, Slides, and Drive—And What It Means for Content Marketers
Google announced on March 10, 2026, that it is rolling out a major expansion of Gemini-powered capabilities to Google Workspace, enabling users to generate fully formatted documents, spreadsheets, and presentations by drawing on data from Gmail, Chat, and Drive simultaneously. The features, which launched in beta for Google AI Ultra and Pro subscribers, position Workspace […]