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AI Marketing Intelligence
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Adds AI Search Reporting + Opt-Out Control in Search Console: What Marketers Should Do Now
Google just made its strongest move yet to legitimize generative AI Search for publishers and brands: it is rolling out dedicated Search Console reporting for visibility in AI Overviews and AI Mode, and it is testing a new toggle that lets site owners opt out of having their content used in those AI experiences without […]
Google Tests Healthcare Ads in AI Mode: What It Means for AI Search Advertising
Google just confirmed something every performance marketer should pay attention to: ads are starting to appear inside AI Mode—and the first sensitive vertical to enter the experiment is healthcare. In early June, Search Engine Land reported that Google is running a limited test of healthcare-related ads in AI Mode for U.S. English queries, confirmed publicly […]
OpenAI Adds Conversion-Optimized Campaigns to ChatGPT Ads: What Marketers Should Do Next
OpenAI is moving ChatGPT Ads from an early pilot into something performance marketers can actually optimize: conversion-optimized campaigns are beginning to roll out in early June, alongside Pixel/Conversions API measurement inside Ads Manager Beta. For brands that already see customers “research, compare, and decide” inside AI chat, this is the clearest signal yet that conversational […]
SearchScore Study: 76% of Brands Are Invisible in AI Search Recommendations
New data shows most brands are invisible in AI recommendations A new SearchScore AI Visibility Study highlights a hard truth for modern marketing: ranking on Google is no longer the same thing as being discoverable in AI answers. In a snapshot analysis of 254 websites during the 24-hour Product Hunt launch window for SearchScore AI, […]
OpenAI Adds Conversion-Optimized ChatGPT Ads: What Marketers Must Do Before June 1
OpenAI is about to turn ChatGPT ads from an “interesting awareness experiment” into a true performance channel. According to PPC Land, OpenAI told advertisers in the ChatGPT Ads Manager beta that conversion-optimized campaigns begin rolling out in early June, with a clear early-access rule: accounts that have conversions configured by Monday, June 1, 2026 get […]
OpenAI Adds Conversion Optimization to ChatGPT Ads: What Marketers Must Do Now
OpenAI is turning ChatGPT ads into a real performance channel. On May 30, PPC Land reported that OpenAI told beta advertisers that conversion-optimized campaigns will begin rolling out in early June, with an early-access window for accounts that have conversions configured by June 1. (PPC Land) For business owners and agency leaders, this is a […]
Google Gemini’s Video-to-Image Update: Faster Thumbnails, Ads, and Infographics
Google just turned a “creative bottleneck” into an API call. In the May 28, 2026 Gemini API release notes, Google announced that its native visual models are now generally available (GA) — and added a new capability that will matter immediately to marketing teams: video-to-image generation. You can now pass a video file (or a […]
Google’s Preferred Sources Comes to AI Overviews: What It Means for AI Search Visibility
Google just made a quiet but meaningful change to AI search visibility: starting May 27, it’s bringing Preferred Sources into AI Overviews and AI Mode — and adding new ways for users to spot original reporting inside AI-powered results. For marketers, this matters because it introduces a rare lever that influences which publishers and brands […]
Google’s AI Search Optimization Guide: Why GEO Is Still SEO (and What to Do Next)
Google just published its first official playbook for “AI Search.” The takeaway: it’s still SEO. In the last year, “GEO” (Generative Engine Optimization) has spawned a cottage industry of checklists, tools, and supposed hacks to win citations in AI Overviews and AI Mode. This month, Google drew a bright line under that hype with an […]
OpenAI Tests New ChatGPT Ad Formats: Dynamic CTAs, Shopping Units, and What Marketers Do Next
OpenAI is quietly turning ChatGPT from “an interesting new ad channel” into something marketers can actually optimize. According to Digiday, OpenAI told advertisers it is “beginning an early test” of a new ad experience on a small subset of ads, introducing a larger creative layout and dynamic call-to-action (CTA) buttons like “shop now” and “learn […]
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