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AI Marketing Intelligence
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Expands Personal Intelligence in AI Search: What It Means for GEO, Attribution, and Brand Visibility
Google just moved personalized AI search from “power user experiment” to mainstream reality. On March 17, Google announced it’s expanding “Personal Intelligence” across AI Mode in Search, the Gemini app, and Gemini in Chrome for U.S. users — including free-tier users in Gemini and Chrome as the rollout begins. In Google’s words, Personal Intelligence lets […]
State of AI Marketing 2026: Adoption Is High, but Proving ROI Is Getting Harder
AI adoption in marketing is no longer the question. Execution is. Jasper’s State of AI in Marketing 2026 survey of 1,400 marketers reports that 91% now actively use AI in their work (up from 63% last year). But the stat that should make CEOs pause is this: the share of marketers who say they can […]
Google Is Building an AI Opt-Out for Search—And It Could Reshape How Brands Approach GEO
Google announced on March 18, 2026 that it is developing new search controls to allow websites to specifically opt out of its generative AI features, including AI Overviews. The move comes as the UK’s Competition and Markets Authority (CMA) pressures the tech giant to address concerns about its dominance in search—and the impact AI-generated summaries […]
AI Is the #1 Threat and Opportunity for Digital Agencies: What the Foxwell Founders 2026 Agency Report Reveals
Foxwell Founders and Motion released the 2026 State of Digital Marketing Agencies report on March 10, 2026, surveying hundreds of agency founders and leaders across 30 countries managing over $1 billion in monthly ad spend. The report found that 30% of agency leaders cite AI as the single biggest threat to their business over the […]
One in Four Marketers Now Creates Content Primarily for LLMs, Not Humans: Inside the Clutch/Conductor 2026 Content Report
The 2026 State of Content Report from Clutch and Conductor—based on a January 2026 survey of 459 content marketing professionals—found that 25% of marketers now say large language models are the primary audience for the majority of their content, rising to 32% at enterprise organizations. The report found 87% of content marketers plan to increase […]
IAB Tech Lab Launches AAMP: The First Industry Standard for AI Agent Advertising—And Why Marketers Must Pay Attention
IAB Tech Lab officially published its Agentic Advertising Management Protocols (AAMP) framework on March 16, 2026, creating the first industry-wide open standard for how autonomous AI agents will buy, sell, and manage digital advertising. AAMP is built on three pillars—execution infrastructure (ARTF, which cuts real-time bidding latency by 80%), agentic protocols (standardized schemas for buyer/seller […]
Supermetrics Reveals the Harsh Truth: 80% of Marketers Feel AI Pressure but Only 6% Have Actually Embedded It
Supermetrics released its 2026 Marketing Data Report in mid-March, based on a survey of 435 global marketers, revealing a striking disconnect between AI ambition and AI execution. While 80% of marketers feel pressure to adopt AI—with 89% of that pressure coming from the C-suite or board—only 6% have successfully embedded AI into their daily workflows. […]
The AI Skills Gap Is Wider Than You Think: Only 3% of Marketers Consider Themselves AI Experts
A CoSchedule survey of 911 marketing professionals released in early March 2026 found that despite near-universal AI tool adoption, only 2.66% of marketers identify as AI experts—revealing a massive capability gap as teams are expected to scale AI-powered workflows. The report, titled ‘After the AI Shift: What Marketers Are Prioritizing in 2026,’ also found that […]
Anthropic Launches the Claude Marketplace: A New Enterprise AI App Store Reshaping Marketing Tech Procurement
Anthropic launched the Claude Marketplace in limited preview around March 6–11, 2026, creating a B2B app store where enterprises can purchase Claude-powered software from third-party partners—including Snowflake, GitLab, Harvey AI, Replit, Rogo, and Lovable—using their existing Anthropic spending commitments. Unlike traditional software marketplaces, Anthropic is not taking a commission on transactions, positioning the platform as […]
Meta’s ‘Avocado’ AI Model Delayed to May After Falling Short of Google and OpenAI Benchmarks
The New York Times reported on March 12, 2026, that Meta has delayed the release of its flagship next-generation AI model—codenamed Avocado—to at least May after it failed to meet the performance benchmarks of rivals Google and OpenAI in reasoning, coding, and writing assessments. While Avocado outperformed Meta’s earlier models and Google Gemini 2.5, it […]
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