Insights
GEO Strategy
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google Search Console Adds Generative AI Performance Reports: Your New GEO KPI Stack
For two years, brands have had a visibility problem in generative AI search: you could feel the traffic patterns changing, but you couldn’t measure whether your pages were actually being pulled into AI answers. Google just changed that. On June 3, 2026, Google announced new Search Generative AI performance reports in Search Console, including dedicated […]
Google Officially Validates GEO/AEO (and Launches AI Visibility Reporting): What Marketers Should Do Next
Google just made GEO “real” — and gave you a scoreboard In the last few days, Google did something the SEO and content world has been waiting for: it turned “Generative Engine Optimization (GEO)” and “Answer Engine Optimization (AEO)” from a buzzword into an officially acknowledged service category — and paired it with a measurable […]
Chrome Testing ‘Search-to-AI Mode’: What It Means for AI Search, GEO, and Website Traffic
Google’s AI search rollout has mostly been framed as a Search change. But a new experiment suggests something bigger: the browser itself could become the on-ramp into AI-generated answers. In Chrome Canary (Google’s bleeding-edge test channel), a new flag called “Fulfill Searchbox Queries in AI Mode” routes searches made from the Chrome address bar directly […]
SearchScore Study: 76% of Brands Are Invisible in AI Search Recommendations
New data shows most brands are invisible in AI recommendations A new SearchScore AI Visibility Study highlights a hard truth for modern marketing: ranking on Google is no longer the same thing as being discoverable in AI answers. In a snapshot analysis of 254 websites during the 24-hour Product Hunt launch window for SearchScore AI, […]
OpenAI Expands ChatGPT Ads Globally: What Marketers Need to Do Now
OpenAI is turning ChatGPT into a new paid media channel. Over the coming weeks, OpenAI will begin testing ads inside ChatGPT in the U.K., Brazil, Japan, South Korea, and Mexico—expanding beyond the initial pilot markets (the U.S., Canada, Australia, and New Zealand). (Digiday) For business owners and agency leaders, this matters for one reason: if […]
Google AI Overviews Adds Inline Links + ‘Firsthand Perspectives’: What It Means for GEO and SEO
What just changed in Google AI Search Google is rolling out five updates to AI Mode and AI Overviews designed to make it easier for users to click out to websites, sources, and “authentic voices.” According to Hema Budaraju (VP, Product Management, Search), Google is “continuing to improve how we show links in our AI […]
AI Overviews CTR Rebound: What Seer’s 2026 Data Means for GEO and AI Search Strategy
What just happened (and why you should care) Google’s AI Overviews (AIO) have been blamed for “killing clicks,” but new data shows the real story is more nuanced — and more actionable for business leaders. In Seer Interactive’s 2026 update (based on 53 brands, 5.47M tracked queries, and 2.43B organic impressions), organic CTR on queries […]
Perplexity Adds SEO/GEO Website Audits: What It Means for AI Search Visibility
Perplexity just shipped a signal that GEO is moving from a theory into an operational workflow: its “Computer” product now includes enterprise workflows for website generation and a website audit covering SEO/GEO, accessibility, brand positioning, and more.Perplexity changelog For agencies and in-house teams, that’s a preview of the next era of search: AI systems won’t […]
Only 14% of Marketers Track AI Search Citations (Here’s How to Fix It)
If you still judge SEO performance by rankings and clicks alone, you are flying blind in 2026. A new GoodFirms study found that 89% of brands are already showing up as citations in AI-powered search, but only 14% of marketers track AI/LLM citation visibility. That gap is the new competitive edge: the brands that can […]
GEO Goes Mainstream: The Best Generative Engine Optimization Tools Marketers Are Using in 2026
Generative Engine Optimization has shifted from an emerging tactic to a core discipline, with a new wave of purpose-built tracking tools—SE Ranking, Scrunch AI, Peec AI, and Athena HQ—enabling brands to monitor their inclusion inside AI-generated answers at scale. Unlike traditional rank trackers, these platforms measure citation frequency, brand framing, and competitive replacement patterns across […]