Insights
GEO Strategy
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
Google AI Overviews Adds Inline Links + ‘Firsthand Perspectives’: What It Means for GEO and SEO
What just changed in Google AI Search Google is rolling out five updates to AI Mode and AI Overviews designed to make it easier for users to click out to websites, sources, and “authentic voices.” According to Hema Budaraju (VP, Product Management, Search), Google is “continuing to improve how we show links in our AI […]
AI Overviews CTR Rebound: What Seer’s 2026 Data Means for GEO and AI Search Strategy
What just happened (and why you should care) Google’s AI Overviews (AIO) have been blamed for “killing clicks,” but new data shows the real story is more nuanced — and more actionable for business leaders. In Seer Interactive’s 2026 update (based on 53 brands, 5.47M tracked queries, and 2.43B organic impressions), organic CTR on queries […]
Perplexity Adds SEO/GEO Website Audits: What It Means for AI Search Visibility
Perplexity just shipped a signal that GEO is moving from a theory into an operational workflow: its “Computer” product now includes enterprise workflows for website generation and a website audit covering SEO/GEO, accessibility, brand positioning, and more.Perplexity changelog For agencies and in-house teams, that’s a preview of the next era of search: AI systems won’t […]
Only 14% of Marketers Track AI Search Citations (Here’s How to Fix It)
If you still judge SEO performance by rankings and clicks alone, you are flying blind in 2026. A new GoodFirms study found that 89% of brands are already showing up as citations in AI-powered search, but only 14% of marketers track AI/LLM citation visibility. That gap is the new competitive edge: the brands that can […]
GEO Goes Mainstream: The Best Generative Engine Optimization Tools Marketers Are Using in 2026
Generative Engine Optimization has shifted from an emerging tactic to a core discipline, with a new wave of purpose-built tracking tools—SE Ranking, Scrunch AI, Peec AI, and Athena HQ—enabling brands to monitor their inclusion inside AI-generated answers at scale. Unlike traditional rank trackers, these platforms measure citation frequency, brand framing, and competitive replacement patterns across […]
The $750 Billion AI Search Opportunity Your Business Is Missing
McKinsey projects \$750 billion in US revenue will funnel through AI-powered search by 2028. Most businesses are not optimized for a single dollar of it.
Generative Engine Optimization for E-Commerce: A Complete Guide
Generative Engine Optimization for E-Commerce: A Complete Guide In July 2025, AI-driven traffic to U.S. retail websites had grown 4,700% year-over-year, according to Adobe’s analysis of over one trillion visits to U.S. retail sites. On Cyber Monday 2024, generative AI traffic to retail websites surged 1,950% year-over-year. AI shopping assistants drove a 752% spike in […]