Insights
Digital Marketing Trends
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
The AI Skills Gap Is Wider Than You Think: Only 3% of Marketers Consider Themselves AI Experts
A CoSchedule survey of 911 marketing professionals released in early March 2026 found that despite near-universal AI tool adoption, only 2.66% of marketers identify as AI experts—revealing a massive capability gap as teams are expected to scale AI-powered workflows. The report, titled ‘After the AI Shift: What Marketers Are Prioritizing in 2026,’ also found that […]
2026 Digital Marketing Predictions: The Year AI Search Goes Mainstream
2026 Digital Marketing Predictions: The Year AI Search Goes Mainstream Every year produces its share of bold digital marketing predictions that either barely materialize or understate the speed of change. 2026 is different in kind. The shifts underway are not speculative — they are continuations of measurable trends that have already fundamentally altered how consumers […]