Insights
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
What Google Just Changed in Discover (and Why It Matters) Google quietly shipped a major distribution change for publishers and brands: the February 2026 Discover core update. Unlike classic “10 blue links” SEO, Discover is a personalized, feed-style surface that can drive massive spikes (or drops) in traffic and leads. And because it’s algorithmic and […]