Insights
GEO Strategy
Expert analysis on AI search, generative engine optimization, and the strategies reshaping digital marketing.
GEO Strategy
The $750 Billion AI Search Opportunity Your Business Is Missing
McKinsey projects \$750 billion in US revenue will funnel through AI-powered search by 2028. Most businesses are not optimized for a single dollar of it.
GEO Strategy
Generative Engine Optimization for E-Commerce: A Complete Guide
Generative Engine Optimization for E-Commerce: A Complete Guide In July 2025, AI-driven traffic to U.S. retail websites had grown 4,700% year-over-year, according to Adobe’s analysis of over one trillion visits to U.S. retail sites. On Cyber Monday 2024, generative AI traffic to retail websites surged 1,950% year-over-year. AI shopping assistants drove a 752% spike in […]