Social Media Marketing: Why Go Social?

The Value Of Social Media In Today’s Digital Marketing   According to reports, when gangster Willie Horton said when he was asked why he robbed banks, “That’s where the money is.”  Not unlike his answer, when clients ask us, “Why do you want to advertise on Social Media—Twitter, Facebook, Linkedin and the like?”  We tell […]

Its February Already – How Are Your Marketing Goals Coming?

It happens every late December or early January.  We work with many top performers from many different business and industry groups.  And while their businesses or organizations differ, their methodology, for the most part, does not.  They have a clear set of goals each year for the things that they want to accomplish.  And whether […]

Making Changes In Your Marketing For New Year: Website Design Companies

Now, you should be interviewing Website Design Companies and Internet Marketing Plans for the new year.       Its the end of 2016 and the beginning of 2017 is right around the corner!  Normally, this is the time of year when organizations and sales people worldwide start thinking about 1 thing — and, its […]

Why Use A Website Designer?

In this day and age, marketing your next book or your next big talk requires a functioning website to serve as the face of your project on the Internet.  However, a site that isn’t effective at making a positive first impression on its visitors doesn’t add any value and can actually end up undermining it. […]

Marketing Companies: A Common Man’s Perspective on Marketing Firms

How Marketing and Marketing Companies Have Changed   My first job out of college was in the marketing department of a major Southeastern regional bank.  Both my career and the bank grew (BankofAmerica is now one of the largest banks in the world) and so did “marketing.”  Marketing in the 80’s was dependent on things […]