What We Do

The Rules Have Changed. We Wrote the New Playbook.

AI is reshaping search, discovery, and consumer decision-making. We help brands not just survive the shift — but lead it.

The Data

The AI Search Revolution Is Here

50% of Google searches now feature AI-generated summaries, a figure expected to rise to 75%+ by 2028. According to McKinsey, $750 billion in US revenue will funnel through AI-powered search by 2028. This isn't a trend — it's a structural shift in how commerce happens online.

44% of AI search users say it's already their primary information source. Meanwhile, Forbes reports that 80% of consumers now depend on AI summaries for over 40% of their inquiries. Traditional clicks are down 25%.

Research from Kellogg Insight at Northwestern University confirms 20-40% traffic declines across industries. But there's a silver lining: remaining visitors are more engaged and more likely to convert. The key is adapting your strategy.

AI Search Revenue by 2028

Searches With AI Summaries

Consumers Using AI Summaries

Decline in Traditional Clicks

The new reality for brands:

Your own website accounts for only 5-10% of what AI pulls from when generating answers (McKinsey)
Over 65% of AI citations come from publishers, user-generated content, and affiliate sites
GEO is the new SEO — it's about being cited by AI, not just ranked in a list (Forbes)
Brands unprepared for this shift face 20-50% traffic declines
Quality is up — remaining visitors are more engaged and intent-driven (Kellogg Insight)

Our Approach

GEO + Semantic SEO + Third-Party Authority

We combine three pillars to give your brand maximum visibility in the AI search era.

Pillar 1

Generative Engine Optimization (GEO)

Traditional SEO optimizes for rankings. GEO optimizes for citations. We engineer your content so that AI assistants — ChatGPT, Google AI Overviews, Perplexity, and others — reference and recommend your brand when users ask questions in your space. This means structuring content, authority signals, and topical coverage so AI models treat your brand as a trusted source.

Pillar 2

Semantic SEO Strategy

AI systems don't just read keywords — they understand meaning, context, and topical authority. Our semantic SEO approach builds structured, topically comprehensive content that establishes your brand as the definitive resource in your industry. When AI needs an authoritative source, it finds you.

Pillar 3

Third-Party Authority via HERECity.com Network

McKinsey found that own-site content accounts for only 5-10% of AI source material. Over 65% comes from publishers, UGC, and affiliate sites. Real Internet Sales is the development partner of the HERECity.com Network — over 140 hyperlocal and industry-based news sites across 15+ states. We weave your brand messaging into current news and events across these sites, giving you unmatched third-party authority that AI systems actively pull from.

Pillar 4

AI-Optimized Content

We track what matters in the AI era — not just clicks and rankings, but AI citations, brand mentions in AI responses, and conversion quality. We measure nuanced engagement metrics that reveal true business impact, and produce AI-optimized content that earns citations and drives meaningful conversions.

Services