Either you’re a Zillow advertising agent or you’re constantly being bombarded by calls telling you why you should? Should you? As a marketing guy, I will quickly tell you that virtually any advertising that pays for itself is “good advertising.” And, at least it’s not the default position that many agents use of doing no advertising at all (I am always confused by that one —what do they tell their clients that they have designer made Yard Signs?!?)
Zillow, Trulia, Realtor.com Or Your Own Website
Quick, just for a moment, analyze what you’re getting with Zillow, Trulia or Realtor.com. And the answer is? Traffic! Plain and simple, what you’re getting with these real estate platforms is Traffic. The listings data is relatively easy to acquire and can easily be added to your personal website. There is certainly nothing particularly beautiful about the design of Zillow or any of these advertising sites. So, you get traffic. And, traffic is very valuable and very good!
Now, for the bad, you also get competition. Every other Realtor or Real Estate agent is also on these sites. On a level playing field, if all these agents in your marketplace had the same standing on Zillow, Realtor.com, or Trulia then you would expect the distributions of leads to be equal as well. Of course, they aren’t equal because these firms make their revenue by selling agents preferential placement on their platform (using your listings to do it, hats off). Does it work? Sometimes. Simply Google: Does Zillow Work for Realtors (or click here), and you will find a myriad of answers. Some will claim some amount of success while others will testify its simply a huge waste of money and time.
Bottom line, the price you pay for Zillow is going to be location based. In areas like NYC, you will see minimums at 2k with a recommended level of spend in the 5-7k per month area. If you’re in a smaller area, obviously, your numbers will be less. But, they will look for a minimum 6 mo commitment; and, for almost anyone, your minimum buy for a program with one of these platforms is going to be 3k+ per month.
Don’t Rent, OWN: Do Your Own Marketing
Real Estate professionals are fond of the ‘don’t rent, own’ mantra. But, when it comes to their own advertising, many just don’t apply it. Here’s the situation for any realistic marketing program with one of these platforms. Expect to pay at least 3k a month. In most marketing areas, you can own your own website and social media (Facebook, Twitter, etc…) platform for far less! In addition, unlike the Zillow, Trulia or Realtor.com advertising, you will “build equity.” The money that you spend each month will actually continue to drive traffic to your website (even if you stop spending in the future). Your marketing will not be “lost rent” when you stop paying (here’s a great little article; its a bit dated, but a quick insightful read: My Experience with the Zillow Premier Agent Program).
Start Today: Build Your Own Marketing Machine
We can help you. Simply fill out the form or call us today. We will find out about your current website, Google placement (if any) and your internet marketing. We will give you a clearly defined program, cost, and talk about your goals. We have no minimum commitment terms—you stay with the program as long as it works for you. And, we are confident that it will work for you. We can find the exact plan to match your needs and your budget.
We look forward to hearing from you!