If you have a business online of any kind, a blog, online store, or online service etc., there is a harsh reality that you must have very clear: If you don’t use SEO, it is likely that your marketing strategy doesn’t take off because, with some exceptions, it probably never gets that critical mass of audience that it needs to start creating that “snowball” effect that makes a real web take off.
This reality is increasingly true because there are more and more websites competing for the same space in the search results.
but let’s start from the beginning: What is SEO?
SEO is an acronym for “Search Engine Optimization”. We can say that SEO refers to all the good practices necessary to optimize your website and make you gain relevance naturally in search engines like Google. With a good SEO, we will be able to increase the positions in the search results based on defined keywords with the intention of winning quality traffic to increase conversion rates.
So, how can we improve the SEO strategy of our website?
Know your customer:
The primary focus of any good SEO campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables. The more you know about your audience, the more powerful your digital marketing efforts will become.
Find the right keywords:
After understanding what is your customer’s interest and their specific needs, it is important to find what specific words they use to search for their information.
You can use free online tools like Google Trends and Keyword Planner.
Quality over quantity:
Google’s algorithm improves every year. It is advisable to review the texts in a continuous and respectful manner. The length is also awarded by Google, which continues to punish duplicate content, excessive keywords, and unnatural language usage.
Analyze your results:
No online strategy will work if it is not measurable. Through Google Analytics and Webmaster Tools you can be aware of the performance and traffic of your website through good and clear statistics.
Try applying these strategies for your content! If you need any help, SEO campaign planning is one of our many specialties.
Feel free to contact us here at Real Internet Sales!