7001 St. Andrews Rd. #329 Columbia, SC 29212

Search Engine Optimization Real Estate Agents: Ray Covington, Columbia’s Realtor Campaign

    Search Engine Optimization for Real Estate Agents








     SEO For Real Estate Agents: The Key To Your Online Marketing Success

    Website:  RayCovington.com

    Scope Of Work:  Real Estate Agent Website Design, Search Engine Optimization (SEO), Corporate Identity and Logo


    Google Search Engine Optimization (SEO):  The Keys To A Realtors Internet Marketing Success

    When we work with Realtors, Real Estate Agents, Builders and other Real Estate professionals concerning their online marketing, we focus on the power of local SEO.  Local SEO is simply your businesses footprint online when someone searches locally or using “local” search words/phrases.  For example, with the RayCovington.com, the critical search was “Columbia SC Realtors.”  After our research and conversations with the client, we understood that would be our target search:

    SEO for Realtors

    SEO for Real Estate Agents



    Our marking efforts landed this individual real estate agent on page 1 of Google (as of March 11, 2018).  The only “local” competitor ranked higher on this highly competitive term (“Columbia SC Realtors”) in this major US metropolitan area (500,000+) is a local office of a national franchise and the mega sites (zillow.com, yelp.com, realtor.com, etc).

    According to a joint study by the National Association of Realtors (NAR) and Google, 90% of all new home purchasers will use an online search for their next home.  You read that correctly 90%.  Here’s another one of those mind-numbing statistics for you.  According to a recent study by Chikta, 88% of all Google users STOP on the 1st PAGE.


    SEO Real Estate Keywords:  The Starting Place For Your Internet Marketing Success

    We will help you identify the keywords and phrases to mark your internet marketing a success.  We will look at the traffic of searches.  We will also use keyword tools to determine the relative value of each keyword in your marketplace.  Then, from a menu of keywords, we will help you identify an effective keyword and marketing strategy based on your budget.  We base our plans on a budget that is both sustainable and will grow as your online success grows.


    Real Estate SEO Tips

    Ok, you’ve made it this far.  If what we’ve said up to this point has made sense, take the next step.  Odds are that you got to this site by doing a search.  That ought to stand as pretty good proof that we know what we are doing.

    Get started today with a free search review!  You’ll be glad that you did!  We will also provide you with a few Real Estate SEO tips about your website.  You’ll have this valuable information whether you decide to use us or not.  Come on.  Let’s get started!


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