Facebook Advertising – A Jump-start Guide

We have other pages on our site to drill down and give you the statistics, demographics, and tangential value of social media marketing.  This page is NOT THAT PAGE.  My focus here is direct.  This page is directed to the standard business person that thinks, “I have already used too much of my time by this opening statement.”  So, here it is…

FACEBOOK ADVERTISING

Why do you want to use FACEBOOK ADS?  Because,  Facebook ads are incredibly inexpensive (at least the way we do them).  They also, produce incredible results.  I’ll take the price issue first—cheap.  Let me say this very clearly; there is NOWHERE ELSE that you are going to be able to target your particular audience like you can on Facebook.  If you sell CPA software, we can tailor ads to go to CPA/Accountant types, period.  If you’re looking to fill your Bar with Saturday night sports fans, we can do that also.  What’s the point of advertising on radio or television where your audience might be 5% of the audience?  Ok, what about specialty magazines or trade papers?  I will merely say this—do you know of anyone in any trade or specialty that spends, on average, 3 hours a day reading their specialty magazine or trade paper?  The average user on Social Media does spend about 3 hours per day. Suffice it to say, an ad on Facebook is going to be worth far, far more than your other advertising venues because the right people are going to see it—and, the right people are going to see it more! Here are some examples of popular options.  We have three non-custom packages (I say this because most of the time we can bring even more value once we customize the program for your business—but this will give you a good benchmark): BASIC — $100/month + Cost of the Ads

• 2 Ads per month (roughly one every other week)
• Includes: Ad Design, Ad Modification, monitoring — fully service implementation
• Complete statistical review so you can tell how many reached, interactivity with the ad, etc.

STANDARD — $175/mo + Cost of Ads

• 4 Ads per month (roughly 1 per week)
• Includes: Ad Design, Ad Modification, monitoring — fully service implementation
• Complete statistical review so you can tell how many reached, interactivity with the ad, etc.

DELUXE — $300/mo + Cost of Ads

• 8 Ads per month (roughly 2 per week)
• Includes: Ad Design, Ad Modification, monitoring — fully service implementation
• Complete statistical review so you can tell how many reached, interactivity with the ad, etc.

Ok, so there you have it!  Now, I know what you’re thinking — WHAT’S THE AD COST?  In general, you can run a pretty effective campaign for about $45-55 per ad.  Again, we can customize the numbers to get your needed results—but, that’s a good baseline number. In general, your total costs look like this: BASIC – $200 per month STANDARD – $375 per month DELUXE – $700 per month For that, you are going to reach on average (3,000-5,000 buying units per ad).  Check out the numbers, and you are going to see—NOTHING ELSE IS THIS CHEAP TO REACH YOUR TARGET MARKET. For more information, contact us!  We can help you craft a plan to reach your potential clients. Move your business to the next level!