Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
When we’ve been through the preliminaries of developing your story, contrasting your competitors and defining your vision, the next important thing to do is find the people to tell the story to. After all, what good is a great story without an audience? For many years, our unique partnership with FavoriteSun has allowed us to tell that story to exactly the right audience. FavoriteSun is a media company that specializes in the niche audience. They have incorporated the latest technology with a great understanding of niche marketing.
Content Marketing: What You Say and How Its Found
Our partnership with FavoriteSun has produced huge wins. It allows us targeting capabilities that other media simply can’t offer. And, in most cases, it allows us to target our desired audience at a fraction of the cost. We’ve used their publications to target specific events as well as general branding in mission critical marketing. For example, if you’re a Realtor in Columbia SC, the area that you’re attempting to farm or prospect (for example, Lake Murray lets say) is vitally important to you. With FavoriteSun, we would likely instruct the Realtor run branding banners to keep his name and agency in front of highly focused Lake Murray viewership on FavoriteSun’s TheLakeMurrayNews.com. Then, with our BrokerLEAD software, we can actually import that property listings and provide custom searches in the area. The results can be spectacular!
Content Marketing: The Search Engine Advantage
While the daily or weekly readership may be relatively small, the “search advantage” and these articles appearing on Google and other search engines is incredible! The Branding potential too is incredible. Because of the specialization of each of the news sites, typically, these articles can be highly targeted to appear under the search terms on Google that your trying to maximize (like “Lake Murray Realtor” on Google for the example above).
Content Marketing: Get Started Now
Make no mistake. This marketing can take your business to the next level. Contact us today for your free review and recommendations of putting this powerful technology to work for you!